50 years ago, we started building bikes. Now we’re building a better world.
The Trek 50th Anniversary book
For 50 years, people have held onto pieces of Trek. The photos. The bikes. The memories. The stories no one had written down yet. Now, they’re all in one place.
We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.
Trek started in a small Wisconsin barn in 1976, but our founders always saw something bigger. Decades later, we're on a mission to make our world a better place to live and ride.