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GRAB LIFE BY THE HANDLEBARS.

The beach is in our DNA and the Cruiser is where it all began. It’s the first in a long succession of Electra bikes that bucked convention and made the world take notice. We redefined an American classic with our patented Flat Foot Technology® by opening up the frame geometry, moving the pedals forward and relaxing the seat angle for a more ergonomic, comfy ride. And of course, we dialed it in with our signature Electra style for a ride as unique as you.

CRUISER

Available as a single speed or 7-speed, the Cruiser comes in a bunch of amazing colors and is the perfect bike to outfit with Electra accessories for your own sweet, custom ride.

Get cruisin'

CRUISER LUX

The Cruiser Lux ups the ante with a lightweight aluminum frame and custom components. Available in single speed, 3i and 7D models, you have plenty of beautiful options to choose from.

See the Lux

ALL THE BIKES

Can’t decide? See all the bikes in one place. Be careful though, you might want to buy more than one.

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