We believe the bicycle is a simple solution to many of the world's most complex problems—climate change, obesity, congestion, the health of our people and planet. And it is through the bicycle that we will change this world for the better.
How we get more people on bikes
Create a bicycle friendly world
PeopleForBikes is North America's leading cycling advocacy group focused on making every bike ride safer, easier to access, and more fun. Trek contributes our time, funding, resources, and we use our position to give PeopleForBikes a greater platform from which to effect change.
Make cycling safer
One of the greatest barriers people have to riding a bike is every person's need to feel safe. To address this, we create innovative solutions to help riders experience cycling in a safer way.
Get more kids on bikes
The National Interscholastic Cycling Association (NICA) is the governing body for the US' rapidly expanding middle and high school mountain bike leagues. Nica gets kids off the couch and away from screens by prioritizing camaraderie and confidence over competition.
Make bike share public transit
In 2008, we founded a company that encourages people to share bikes rather than buy them. If you’re going to change the world, you need to be willing to evolve. Our world has become a more crowded place, and we are committed to providing people with more efficient and sustainable public transportation solutions.