Everyone who rides is unique. Their bike should be, too.

With Project One you can unleash your self-expression wherever you roll with hues that tell a story and perfectly match your style. Whether you’re a subtle and sleek rider or like to saddle up with a “more is more” approach, there’s a Project One scheme for you. Customize your dream ride with cutting-edge components and a seemingly endless palette of premium colors, plus paint schemes dreamed up by the most creative designers in the bike industry. Our team of master artists and builders are ready to transform your wildest ideas into reality.

It’s time to realize your dreams with Project One.

Why project one

Your custom ride is four steps away

1. Pick your model

Choose one of our most-loved models to customize

2. Pick your paint

Choose from thousands of colors and design schemes

3. Pick your parts

Spec every component or choose a curated build

4. Begin the countdown!

As fast as four weeks, your custom bike will ship to your local retailer and be ready to ride

Be your own artist, or use one of ours

You design

When it comes to customizing, there are no wrong choices. Start by picking from a seemingly endless palette of colors, and subtle or bold logo designs to create a bike that perfectly matches your style.
Let your creativity soar.

We design

Too many options can be overwhelming — we’ve simplified it for you with curated designs you’re sure to fall in love with.
Pick an ultra-premium paint scheme, then cherry-pick your favorite components. Our master painters and mechanics will bring your dream to life right here at our headquarters in Waterloo, WI.

Choose your custom road bike

Ride fast, ride far, or ride light with a Project One road bike. No matter how hard you pedal, it’s sure to look fast.

The benchmark of bike beauty

“The Trek team offers exceptionally crafted, exclusive custom paint jobs on their bikes unlike any other in the bike industry... Trek pulls out all the stops to make the custom bike experience a reality for their loyal fans.”

- Design & Innovation Award, 2022