Project One Ultimate

Breathtaking artistry. One-of-a-kind style.

Project One Ultimate is the pinnacle experience of custom painted bikes, and it all starts with you. Whether your bespoke bike begins with a small spark or your biggest idea, you’ll get input on every level as you work with our brilliant team to bring your wildest dreams to fruition.

The parameters are simple: there aren’t any.

If you can dream it, we will make it happen — even if that means developing a new paint color specifically for your bike only.

You’ll work directly with a designer and product expert to tell us your story and craft your vision.

Your idea sits at the heart of your Project One Ultimate bike, and our designers have well-trained ears for ensuring every important element is captured. Between their thoughtful perspective, well-trained eye, and wild creativity, they’ll help you take your idea to the next level.

Greater than the sum of its parts, your final Project One Ultimate ride is more than just a bike, it’s a journey. It’s a breathtaking work of art that can only come to light when brilliant ideas meet masters of craft. It’s a bike that no one else in the world will have. A true One of One.

Ultimate inspiration

Every Project One Ultimate bike is treated to a well-deserved photoshoot at our state-of-the-art photography studio in Waterloo, Wisconsin.
Explore some of our favorite creations and spark your dreams.

Jolanda Neff’s World Championships Supercaliber

Jolanda wanted her bike for World Championships to invoke tranquility: mountain mist, bamboo, ethereal skies. Senior Trek mountain bike designer, Katy Steudel, took those suggestions from the Olympic champ and let her imagination soar. The result is a stunning Supercaliber that features Japanese woodblock print-inspired bamboo with wispy dark mist at the bottom that transitions to airy and bright cumulus puffs and a sun-catching chroma sky.

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Ellen van Dijk’s record-smashing Speed Concept

The Cote d'Azur blue line is iconic in every velodrome. It distinguishes the boundaries of the track where riders are allowed to race — stray from your path and risk disqualification. When Ellen van Dijk took on the challenge of breaking the UCI World Hour Record, she opted for a bike that was not only ultra-fast but also paid homage to this incredible undertaking. Ellen's custom Speed Concept brings forward the legendary Cote d'Azur blue paint and pairs it with graphics on the top tube that read "Hold the Line," an indicator and reminder for Ellen to hold the bike steady lap after lap. While this Project One Ultimate Speed Concept smashed the Hour Record, you can build your own ultra-fast, custom Speed Concept in Project One Ultimate for $25,000.

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Brandon Semenuk’s Ultimate legacy

Over the years Brandon Semenuk, has charged hard through the mountain biking world, and he’s got a collection of bikes to back it up. Inspired by a love of rally racing, he’s designed a handful of Trek Sessions that give a nod to the auto world, and to switch up his themes, his 2022 custom sincle-crown Session paid tribute to the unsung heroes of mountain biking — trail builders.

Ellen Noble gives the Ultimate gifts

Ellen designed her Ultimate Boone with future cyclists in mind. This bold ride turns heads, but the best part about it is its purpose — Ellen created it as a gift to Grow Cycling Foundation, where it will be raffled off and its proceeds used for promoting education, access, and opportunities that increase diversity and inclusion in cycling.

Robbie McEwen’s Ultimate Madone

When Robbie started dreaming up his Ultimate Madone, he had one goal — to match the exact shade of green from his Tour de France jerseys. But after partnering with master designer, Micah Moran, Robbie’s bike became so much more. A custom logo was crafted from a “one brushstroke” concept, bringing both Robbie’s personality and decorated cycling career to life this bold and dramatic paint scheme.

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Amity Rockwell’s groovy Checkpoint

Repping the Bay Area, Amity wanted to bring her mother’s late-‘50s - early-‘60s San Francisco vibes to life on her Ultimate Checkpoint. Influenced by Jefferson Airplane and Janis Joplin, her Summer of Love gravel ride is painted with psychedelic flair and an icon of Sutro Tower — the enormous radio tower that overlooks San Francisco.

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Bo Jackson’s Domane+

Bo Jackson has a decorated history in sports, but his professional baseball and football days aren’t what come to life in his Ultimate Domane+. Instead, Bo pays homage to all those who lost their lives in the tornado outbreaks of 2011 and 2019 — a cause he has raised over $1.5 million for at his annual Bo Bikes Bama charity ride.

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Casey Brown’s wild-west Session

When Casey designed her Session for Red Bull Formation, she wanted it “to look nice in the desert.” Senior mountain bike graphic designer, Katy Steudel, knew just what to do. She gave the bike its wild-west flair with inspiration pulled from vintage ink, with rattle snames, wild horses, and flowers that come together on this absolute ripper.

Shimano’s pursuit of perfection

In celebration of 100 years of excellence, the Project One team partnered with Shimano to craft a spectacular Émonda that honors the company’s journey to greatness. The design is inspired by kintsugi — a form of artistic pottery repair that bonds cracks and breaks together with precious metals for an end product that highlights its imperfections. It reminds us that true beauty lies within the challenges we face and our growth as we overcome them.

United in Gravel with Shimano

Built to live, breathe, and ride in unity, the Shimano United in Gravel Checkpoint SLR reflects the terrain that beckons us forward, whether our ride begins at the stoop of an urban apartment, a distant cabin, on a dusty farm road, or in the bone-dry desert. Its colorful shapes represent the diversity of all of us who ride gravel and the mountains we climb, rivers we cross, and the vast sky we all ride beneath in our pursuits for peace, release, and adventure. 

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