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How to safely buy Trek and Bontrager products

A quick guide to making sure you're really buying a Trek

With the rise of e-commerce, there has also been a rise in fake websites that advertise products that you are interested in at very low prices. These websites exist only to deceive people and take their money. We care deeply about the security of our customers as well as the integrity of our products and brand. Trek and Bontrager products are exclusively sold by Trek and its authorized retailers. We do not sell through third party or discount sites. If you are on a site that is not a trekbikes.com domain or the website of one of our authorized retailers, you should not buy anything.

What to look for:

1. The website does not end in .com

All Trek websites are registered as trekbikes.com and end in a .com. While our authorized retailers may differ slightly, you will never see Trek or our partners use:

2. The site uses a nonsensical combination of letters

Scam sites use a variety of URLs to attempt to appear legitimate or confuse consumers by choosing words and letters that are close to the brand name.
A few examples of scam sites we have shut down:

3. The deal is too good to be true

If an advertisement is telling you that the bike you want is now 70%-90% off, they are lying to you. Do not click on the ad. Do not give them your money.

4. The website's content is poor

We protect and build our brand with content that is built by professionals and hold our authorized retailers to a similar standard. If the website design is poor, if the language is sloppy, is devoid of product information, product photography, etc. it is not a legitimate website.

5. The site was advertising on social media

While Trek and our authorized retailers do advertise on social media platforms like Facebook and Instagram, so do fake websites. Again, look at the URL, the offer, and the advertisement’s content and think before you click.

6. The contact information is suspicious

Trek and our retailers hold ourselves to a very high standard of customer service. If you cannot reach the person you are buying from, do not buy from them.

7. You cannot pay with a credit or debit card

Any site asking you to pay either with cash, check, wire transfer, or money order is not a legitimate website. If a site ever asks you for information that seems unnecessary for a purchase, like your social security number, shop elsewhere.

8. The site is relatively new

You can check to see how long a website has existed by entering it into archive.org. If the site is brand new and offering steep discounts, do not purchase anything from them.

9. The site does not ask you to pick a preferred retailer

All Trek bikes ordered online must be shipped to an authorized Trek retailer for assembly. If you are not asked to select a retailer to ship a bike to, do not buy from the site.

If you feel you have been a victim of a fake website

If you feel as though you may have given your personal information to a fraudulent website, call your bank or credit card company. Unfortunately, there is little Trek can do if you have given money or information to a fake website. Trek and its retailers do not match prices found on fake websites.

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