The stories of All In

Born to fly

Across Dinétah, Pathfinders scholarships and passionate cyclists are creating a more diverse future for competitive mountain biking.

Read the story

Changing lives a class at a time

The All In Development Program is taught by dedicated volunteer mentors like Forest Cutrer and Elena Chesnutt, who coach students through classes on technical skills, public speaking, and more.

Learn more



Our mission

Trek started in a small Wisconsin barn in 1976, but our founders always saw something bigger. Forty-four years later, we're on a mission to make our world a better place to live and ride.

We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.


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