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From Santa Cruz to Waterloo

Keith Bontrager built his reputation on a no-compromise approach to engineering. Starting in his garage in Santa Cruz, California, in 1980, he tested novel ideas and inventive construction methods with painstaking attention to detail and an unwavering commitment to quality. We may have moved out of his garage, but Keith’s inquisitive mind and penchant for testing continue to guide Bontrager’s development process today.

What makes an adventure epic? Is it the distance travelled to the destination? The difficulty of the journey itself? Some may say a great adventure requires an element of novelty. After all, the wonder of exploration lies heavily in a change in one’s surroundings. Right?

Maybe not. We think the adventure you crave might be closer than you think. Take a look outside—explore your local trails, take a new route home, hop on the gravel road less traveled. Shift your perception, and realize greatness can be found in your backyard. Open yourself up to possibility. This is the key to a lifestyle of passion and discovery.