First Light

Inspired by the land of the rising sun, First Light is ablaze with hand-painted ribbons of color in divine shades of blue, pink, gold, and red, layered beneath a purple-tinted logo. This ethereal paint scheme will be raced this summer by elite athletes in the biggest sporting event. First Light is available exclusively on Madone SLR, Émonda SLR, and Supercaliber bike models.

First Light available in:

Works of art

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they're filled with texture depth, and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.


Chroma features a reflective finish so mirror-like it almost seems like magic. This radiant ride comes in two lustrous colorways that catch the light just right. But Narcissus beware—it’s hard not to stare.

Chroma available in:


A scheme as fresh as a coastal breeze on a summer’s day. Seafoam is inspired by the color palette of the ocean and designed for riders who go against the tide of standard bike paint.

Seafoam available in:

Psychedelic Marble

Whatever way you look at it, this paint scheme is a mind-melting experience. The shimmering flip paint creates a trippy kaleidoscopic effect in changing light.

Psychedelic Marble available in:

Sweet Gold Leaf

Sweet Gold Leaf treats your bike to an ethereal touch, with striking gold leaf logos and a deep black base adorned with sparkling flecks of gold.

Amplified Alchemy

At the intersection of science and magic lies Amplified Alchemy. An enchanting fusion of metallic blues, deep purples, and twilight blacks—everyone you pass will wonder if it’s witchcraft.

Amplified Alchemy available in:

A man in a mask and jumpsuit painting a bike frame in a paint booth.

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