$500 off Project One paint
Visit us now through the end of the month, build your custom Project One bike, and choose from one of our awesome paint schemes. We’ll cover $500 of the total cost.
Love it or we’ll take it back
If you’re not 100% happy with your purchase, bring it back within 30 days for a refund or exchange.
Low Price Guarantee
We’ll match any price for products we carry in-store or on trekbikes.com.
24-hour service for all makes and models
Our skilled technicians will service your bike within 24 hours, or we’ll give you a loaner for free.
The easiest place to shop
Everyone is welcome, and we’re here to help!
Our Store Bio
Trek Bicycle Madison East is your destination for the latest products from Trek and Bontrager, service and tune-ups for bikes of any brand, and professional bike fit services through Trek Precision Fit. Conveniently located on Madison’s Eastside near the East Towne Mall, the shop opened in 2005 as one of the first directly-owned Trek retail locations. Our store is a passionate advocate for the local cycling community, supporting a number of local teams and the Wisconsin High School Cycling League, in addition to great local events like Ride the Drive and Ironman Wisconsin. We’re proud to have partnered with the Wisconsin Bike Federation to promote increased cycling infrastructure in Wisconsin. Stop in for one of our frequent social rides or in-store clinics and meet our friendly staff. We look forward to riding with you!
Service packages
Regular maintenance is the key to keeping your bike running smoothly ride after ride. Explore the service packages below and stop in or call today to schedule your next tune-up!
phone
build
Level 1 Service Package
$69.99
Recommended every 50-hours
Everything torqued, aligned, and adjusted.
After a bike wash, we’ll dial in your brakes, tune and adjust your shifting to perfection, and ensure that all fasteners are torqued to manufacture specifications
• Align and adjust brakes
• Align and adjust shifting
• Adjust headset
• Inspect bottom bracket
• Bike wash
Replacement parts not included in service package price.
Everything torqued, aligned, and adjusted.
After a bike wash, we’ll dial in your brakes, tune and adjust your shifting to perfection, and ensure that all fasteners are torqued to manufacture specifications
• Align and adjust brakes
• Align and adjust shifting
• Adjust headset
• Inspect bottom bracket
• Bike wash
Replacement parts not included in service package price.
build
Level 2 Service Package
$139.99
Recommended every 50-hours
Everything cleaned, tensioned, aligned, and adjusted.
After a bike wash and thorough deep clean of the drivetrain, we’ll true and tension the wheels, dial in your brakes, tune and lube your shifting to perfection.
Level 2 includes everything from the Level 1 plus:
• Remove and deep clean all drivetrain components
• Lateral and vertical wheel true
Additional 50-hour Suspension Service Recommended for Mountain:
• Fork seal and rear air can service
Replacement parts not included in service package price.
Everything cleaned, tensioned, aligned, and adjusted.
After a bike wash and thorough deep clean of the drivetrain, we’ll true and tension the wheels, dial in your brakes, tune and lube your shifting to perfection.
Level 2 includes everything from the Level 1 plus:
• Remove and deep clean all drivetrain components
• Lateral and vertical wheel true
Additional 50-hour Suspension Service Recommended for Mountain:
• Fork seal and rear air can service
Replacement parts not included in service package price.
build
Level 3 Service Package
Starting at $299.99
Recommended every 100-hours
The entire bike stripped, cleaned, lubed, and tuned to perfection.
Every bolt, every bearing, every part. We’ll start by stripping your bike to the bare frame for a deep clean and inspection, then we’ll re-lube inner surfaces and rebuild it. If it’s been a while, or if you have put serious miles in all-conditions, this one’s for you.
Level 3 is everything included in Level 2 plus:
• Disassemble entire bike and deep clean all parts
• Overhaul and replace all bearing systems
• Flush and replace hydraulic brakes
• Replace and re-route all cables and housing
• Overhaul front and rear mountain bike suspension and dropper post
Replacement parts not included in service package price.
The entire bike stripped, cleaned, lubed, and tuned to perfection.
Every bolt, every bearing, every part. We’ll start by stripping your bike to the bare frame for a deep clean and inspection, then we’ll re-lube inner surfaces and rebuild it. If it’s been a while, or if you have put serious miles in all-conditions, this one’s for you.
Level 3 is everything included in Level 2 plus:
• Disassemble entire bike and deep clean all parts
• Overhaul and replace all bearing systems
• Flush and replace hydraulic brakes
• Replace and re-route all cables and housing
• Overhaul front and rear mountain bike suspension and dropper post
Replacement parts not included in service package price.
Ask Us About…
Get in-store credit for your old bike!
Bring us your old bike and you'll immediately get Bicycle Blue Book value as in-store credit toward the purchase of a new ride.
Learn more
Trek Ride Club
Looking for local ride recommendations? We’ve curated a collection of the best rides in the area so you can explore without uncertainty. Stop by today to see our in-store display of all the beautiful local routes and buy your very own ride guidebook.
Learn more
Winter Service Special
Want to keep your bike rolling smoothly? Visit us now and save up to $100 on the service you need.
Learn more
Kid's Bike Trade Up
Don't worry about growth spurts. With our Kids' Bike Trade-Up Program, you'll save money and be sure your little one is always on a bike that fits.
Learn moreFeatured in store
Project One customization
Ready to build your dream bike? Customize everything from paint to parts at Project One retailers.
Learn more
Trek Card financing available
Apply for the Trek Card online or in-store and increase your purchasing power at participating retailers.
Learn more
$500 off Project One
Visit us now, build your Project One bike, and choose from one of our awesome paint schemes. We’ll cover $500 of the total cost.
Winter Service Special
Save big on the service you need to keep your bike rolling smoothly. Visit us now and you'll get up to $100 off service packages.
Trek Precision Fit
Improve on-bike comfort and performance with a professional fit from the world’s best trained technicians.
Learn more
Electric bikes available
Staffed with e-bike specialists and plenty of models to test-ride, these retailers are your destination for pedal-assist electric bikes.
Learn more
Trek Certified Service Center
Certified Service staff are factory trained to deliver a fast, friendly, and easy service experience in a clean and professional environment.
