Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience. Today, we honour our founders by upholding their values. We believe that the bicycle is a simple solution to the world’s complex problems, and we’ve made it our mission to aid in the betterment of our planet through cycling. We are driven by adventure, guided by our history, inspired by community, enchanted by the freedom of the open road and committed, always, to creating the world’s greatest bicycles.