Trek Factory Experience | Trek Bikes
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Trek Factory Experience

Trek Project One bikes are handmade with unparalleled care in the world’s foremost bicycle research and development facility. Your custom Trek is one of a kind, and your experience of seeing it for the first time should be just as extraordinary. We are now opening our doors to you for the ultimate custom bicycle experience.

Option 1 - Trek Factory Pick-up

After you’ve ordered your dream bike at your local Trek Retailer, come to our Waterloo, Wisconsin headquarters to meet your bike and the people who brought it to life. This experience includes an exclusive VIP tour of Trek’s headquarters, design, and manufacturing center and offers the chance to ride your new bike on the famous Trek Lunch Ride.

Trek Factory Pick-up experience includes:

Welcome with your own private concierge
New Project One Bike unveiling
VIP Trek Factory Tour
Meet-and-greet with the Trek development team
Lunch in the Trek Café
Group lunch ride
Trek Race Shop expertise
Packing of your bike in your new Scicon travel bag (included)

Option 2 - Trek Factory Order

Visit Trek headquarters in Waterloo, Wisconsin, to get professionally fitted, pick out your new custom Project One bike with all of your fit specifications, and order it onsite. This experience includes a Trek Precision Fit with one of our Master Fitters, the same people that work with the athletes of Trek Factory Racing. After you order your Project One onsite, your bike will be handmade and shipped to your preferred local Trek Retailer for assembly.

Trek Factory Order Includes:

Welcome with your own private concierge
VIP Factory Tour
Meet your Trek development team
Lunch in the Trek Cafe
Group Lunch Ride
Trek Precision Fit
Project One Ordering Support
Pro Race Shop expertise

Make the most of your custom experience. Trek Travel offers optional full travel agency support, hotel booking at our very own Mansion Hill Inn, trip extensions, and much more.
Learn more and book your Trek Factory experience today at

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