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Explore Trek HQ | Take a Virtual or In-Person Tour

Come see where the magic happens in Waterloo, Wisconsin — the place every Trek bike calls home.

Trek HQ
801 West Madison Street
Waterloo, Wisconsin 53594

Visitor tour details

Every Wednesday at 10am. We’ll be ready for you. 

Guided tours last about an hour, they’re wheelchair accessible, and open to anyone 4 and up. We’re here almost every Wednesday, but occasionally need to skip a week. It’s always a good idea to call and double-check before you come.

Got a big crew (10 or more)? Give us some notice by calling the number below.

What you’ll see

Roll through Trek’s history

Take a journey from our humble beginnings in a red barn to the world’s stage as a global leader in cycling.

Behind-the-scenes craftsmanship

Step onto the factory floor to see bikes get built from start to finish with Trek’s signature precision. 

One-of-a-kind bikes

Get up close with iconic bikes you won’t find anywhere else — from one-offs to race-winning rigs, some still wearing the mud from the cobbles of Roubaix.

Project One paint studio 

The showstopper of the tour: watch master painters transform bicycles into rolling works of art.  

Where to stay

If we were on a rollercoaser, we’d ask you to keep your arms inside the ride at all times. Since we’re not, go nuts! Just pay attention, because this rolling party’s going to make multiple stops — and you don’t want to miss the fun at any of them.

Best. Lunch break. Ever.

We built 30km of private mountain bike trails in our own backyard to provide employees with a much-needed sanctuary during the workday. Overlooking it all is The Lodge, a place we gather, regroup, and share more than a few laughs. And maybe a few beers, too.


The World Cup in our backyard

Every year we host the US' largest cyclocross weekend in our very own backyard. We never intended to create a race watched by millions across the globe. It just kind of happened.


Want a closer look? Explore our favorite places at Trek.

Whew, what a tour! As promised, here’s one more story for the road...