Our Store Bio
Conveniently located on Madison’s Westside near the West Towne Mall, we're proud to support the local cycling community through our work with local teams, the Wisconsin High School Cycling League, Ride the Drive, and Ironman Wisconsin. We’re also proud to have partnered with the Wisconsin Bike Federation to promote increased cycling infrastructure in Wisconsin.
Stop in to learn about our frequent social rides and in-store clinics, meet our friendly staff, and browse our bikes and gear. We can't wait to ride with you!