Origin logo – Primary

The Origin logo is our preferred brand mark. It identifies where it all began — the middle of America, in the middle of the 1970s.

Where to use it
The primary Origin logo works best as a stand-alone branding mark that doesn't compete with other design elements. The small text requires a minimum size of 4''/10cm wide (the actual width of the logo file). It's ideal for t-shirts, vehicle graphics, wall graphics, and shopping bags. The text must be clearly readable.

Where not to use it
Never use the primary Origin logo smaller than 4''/10cm wide, on busy layouts where it competes with other elements, or for 3D applications like acrylic lettering. This logo is NOT suitable for embroidery.

Localization
We recommend that you use the primary Origin logo in the original English. If you really want a translated version, DO NOT localize the logo yourself.
Contact brand@trekbikes.com to request approved art.

Origin logo – Secondary

Where to use it
The secondary Origin logo is for use smaller than 4''/10cm wide, when the text of the primary origin logo wouldn't be readable. It's ideal for business cards, swag, etc.

Where not to use it
Never use the secondary Origin logo larger than 4''/10cm wide (at that size, use the primary version), or on busy layouts where it competes with other elements. This logo is NOT suitable for embroidery.

Localization
We recommend that you use the secondary Origin logo in the original English. If you really want a translated version, DO NOT localize the logo yourself. Contact brand@trekbikes.com to request approved art.

Ride Bikes logo – Primary

The Ride Bikes logo is an invitation from Trek to the world — ride bikes, have fun, feel good. Use it when you want to welcome people to the brand and invite them to join the ride.

Where to use it
The primary Ride Bikes logo works best as a stand-alone branding mark that doesn't compete with other design elements. The small text requires a minimum of 4''/10cm wide (the actual width of the logo file). It's ideal for t-shirts, vehicle graphics, wall graphics, and shopping bags. The text must be clearly readable.

Where not to use it
Never use the primary Ride Bikes logo smaller than 4''/10cm wide, on busy layouts where it competes with other elements, or for 3D applications like acrylic lettering. Do not use on exteriors of buildings or in cases where this may be the customer's first interaction with the brand. That is what the BSG and Origin logos are for. This logo is NOT suitable for embroidery.

Localization
It's okay to use a translated version of this logo, but DO NOT localize the logo yourself. Contact brand@trekbikes.com to request approved art.

Ride Bikes logo - Secondary

Where to use it
The secondary Ride Bikes logo is for use smaller than 4''/10cm wide, when the text of the primary Ride Bikes logo wouldn't be readable. It's ideal for business cards, swag, etc.

Where not to use it
Never use the secondary Ride Bikes logo larger than 4''/10cm wide (at that size, use the primary version), or on busy layouts where it competes with other elements. This logo is NOT suitable for embroidery.

Localization
It's okay to use a translated version of this logo, but DO NOT localize the logo yourself. Contact brand@trekbikes.com to request approved art.

Word mark logo

This is the word mark that appears on the down tube of modern Trek bicycles. Use it only when the Origin logo or Ride Bikes logo would be too small to be readable or too busy for the context.

Where to use it
The word mark is ideal for use at small sizes and for digital applications, or in circumstances where you want clear, at-a-glance brand recognition: email headers, web ads, event tents and flags, jerseys, product, and swag. The works mark logo works well down to a minimum of 0.5"/1.25cm wide (print) or 120 pixels wide (digital).

Where not to use it
Don't use the word mark in cases where the Origin or Ride Bikes logo would do.

Embroidery logo

The Embroidery logo is a simplified version of the origin logo, designed for clean reproduction when embroidered.

Where to use it
The Embroidery logo is for use ONLY on custom-embroidered apparel approved by the Trek marketing or retail teams. Minimum size will be determined by the embroidery vendor. The text must be clearly readable.

Where not to use it
Don't use this logo anywhere other than approved embroidered apparel.

Contact brand@trekbikes.com to request approved art.

Bikes Service Gear logo

The Bikes Service Gear (BSG) logo lets customers know what they can expect to find at a Trek retail location.

Where to use it
The primary use for the BSG logo is exterior signage for Trek-branded shops. The logo is also suitable for vehicle graphics, sponsorship logos, event materials, business cards/letterhead, window graphics, and promotional swag or gift cards.

Note:
The rules are different for Trek-branded and non-Trek-branded shops. In all use cases, the BSG logo must be at least 2"/5cm wide. At sizes smaller than that, readability suffers. The text must be clearly readable.

Non-Trek-branded shops:
Shops that are not named Trek may use the BSG logo with these limitations: it may not be your primary exterior signage, and you may not exceed the maximum width of 38"/96.5cm or 33% of the width of your primary exterior sign, whichever is smaller.

Where not to use it
Don’t use the BSG logo in cases where it's smaller than 2"/5cm wide. This logo is NOT suitable for embroidery.

It’s OK to use a translated version of this logo, but DO NOT localize the logo yourself. Contact brand@trekbikes.com to request approved art.

Location logo

The Location logo allows Trek-named retailers to add a specific geographic location to the Trek word mark.

Where to use it
The Location logo works best on items that will be viewed away from the store — vehicle graphics, team kits, t-shirts, print or outdoor advertising, email headers, shopping bags, business cards, letterhead, sponsorship logos, and swag.

The Location logo must be at least 2''/5cm wide. At sizes smaller than that, readability suffers. The text must be clearly readable.

Where not to use it
Don't use the location logo in cases where it's smaller than 2''/5cm wide. This logo is NOT suitable for embroidery, and is NOT for use on the store exterior signage.

This mark was made to be localized, but DO NOT create your own location logo. Contact brand@trekbikes.com to request approved art.

Trek Authorized Retailer logo

The Trek Authorized Retailer logo lets independent Trek retailers announce their association with the Trek brand. The Authorized Retailer logo is intended for Trek retailers who do not use the Trek name. If your shop is named Trek, refer to the Trek logotypes mentioned above.

Legal notice: The logo and the standards that follow are for use ONLY by authorized Trek retailers.

Format
The logo consists of a black box containing the Trek word mark, a horizontal dividing line, and the words "authorized retailer," all in white. You MAY NOT change or embellish the logo in any way. The black box is part of the logo. You may not use the logo without it.

Hierarchy
You may never use the Authorized Retailer logo as your primary logo. It must be clearly secondary to your store logo.

Maximum Size
The logo is designed for use as a window decal, blade sign, or plaque with a maximum width of 24"/61cm.

Localization
You may submit a request to Trek to have the words "authorized retailer" translated. You MAY NOT create your own localized version of the logo. Send any requests for translation to brand@trekbikes.com. Minimum turnaround time is five business days.

Color
The Authorized Retailer logo box is black, and its contents are white. No other color variation is allowed.

Bontrager word mark logo

In 1980, in a garage in Santa Cruz, California, Keith Bontrager began engineering quality parts and thoughtful accessories that held up to the demands of modern riders. Today, Bontrager carries forward that same legacy of craftsmanship.

Format
The Bontrager word mark logo is our preferred Bontrager brand mark. You MAY NOT change or embellish the logo in any way. Honor the clear space around the work mark, as shown in the file. This clear space is part of the logo and may not be modified.

Where to use it
The Bontrager logo works best as a stand-alone branding mark that doesn’t compete with other design elements. It’s ideal for t-shirts, vehicle graphics, wall graphics, and shopping bags.

Color
The Bontrager logo may be shown only in Trek’s standard brand colors of red, white, and black.

Corporate fonts

The following fonts make up the standard Trek typeset. You may occasionally see Trek marketing items that use other fonts. Only the creative teams at Trek HQ are authorized to stray from these standards.

Ringside
Ringside is our preferred typeface for both headline and body copy. Ringside Condensed Bold should be used for headlines and subheadlines. Ringside Regular Book should be used for body copy.

We use Ringside for:
– Headlines (sentence case)
– Subheadlines 18pt or larger
– Miscellaneous text 18pt or larger

You may not use this font unless you purchase it, which you can do at myfonts.com

System fonts

Our standard system fonts are chosen for their clarity and because they're easy to read on computer screens. We use them in presentations, emails, and other office documents.

Arial
We use Arial for general documents and PowerPoint presentations. We do NOT use it for email.

Calibri
Calibri, in regular weight, is our email font. It is clean, compact, and more readable than Arial at small sizes on screen.

Web fonts

We use two font families that manage the bulk of the content on the web.

Avalon Bold
Avalon-Bold should be used for headlines to denote different sections of content.

Roboto
Roboto is an easy-to-read font that should be used for paragraph styling.

Business cards & letterhead

We used to print tons (literally) of business cards and letterheads. These days we're printing fewer and fewer of each.

e-letterhead
Office printers are so good these days that ordering preprinted letterhead is unnecessary for most of us. Our e-letterhead template is probably all you need.

The template includes a logo, a footer, and placeholder text set in Arial, our designated font for office documents. You can requests files from the brand team brand@trekbikes.com*

*Retail stores have their own e-letterhead layout. You can request the files from retailops@trekbikes.com

Business cards
First, ask yourself — when is the last time I gave out a business card? If you really use them, contact trek_purchasing@trekbikes.com to order new cards.*

*Retail stores have their own business card layouts. To order retail cards, contact retailops@trekbikes.com.