We’re committed to getting more kids on bikes
Trek and Trek retailers make up the largest annual contribution to the National Interscholastic Cycling Association (NICA). In addition to providing startup funding for new leagues and offering discounts for NICA student-athletes and coaches, Trek donates $10 from the sale of every Trek full suspension mountain bike directly to NICA. Many Trek retailers match this donation.
We’re committed to this cause because more kids on bikes makes the world a better place, and because teaching kids that time spent on the trail is time well-spent is a great way to set them up for success later in life.
Whether you’re a NICA student-athlete, a coach, a retailer looking to help, or a supporter who wants to join in on the fun—here’s where you’ll find all the important NICA-related resources.
I'm a NICA student-athlete
Through a network of generous Trek retailers, NICA student-athletes can get great discounts on select Trek mountain bikes and Bontrager gear. Click below to find your local participating Trek retailer, then reach out to learn about the sweet deals. You’ll need to be a registered NICA athlete, and you’ll have to provide your PitZone ID at the time of purchase.Learn more about the discount program
I'm a parent/coach
NICA events are family events, and you should count your local Trek retailer as a grateful member of your NICA family. Your Trek retailer is where you’ll find local bike experts who can answer technical questions, give you guidance about trails, and talk endlessly about the best new Trek and Bontrager gear for NICA. Plus, your local Trek retailer can be a free meeting space for clinics, practice planning, and more.Learn more about the discount program
If you’re a NICA coach, you can also take advantage of a generous discount on Trek bikes and Bontrager gear. Click below to find your local participating Trek retailer and reach out to learn about the deals.Trek retailers participating in the NICA Purchase Program
I'm a retailer
Getting involved with NICA is a great way to participate in a fast-growing part of your local cycling scene. When you become a NICA Purchase Program retailer, you help your community and help yourself by building great relationships with the teams, leagues, and families in your area.Click here to learn more and sign up
I'm a supporter
Thank you. By choosing to support NICA, you’re helping thousands of kids across the country learn crucial life lessons that extend far beyond the trail, and you’re helping them make friends, build confidence, and share in the great sport of mountain biking.
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