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From Santa Cruz to Waterloo

Keith Bontrager built his reputation on a no-compromise approach to engineering. Starting in his garage in Santa Cruz, California, in 1980, he tested novel ideas and inventive construction methods with painstaking attention to detail and an unwavering commitment to quality. We may have moved out of his garage, but Keith’s inquisitive mind and penchant for testing continue to guide Bontrager’s development process today.

Today, Bontrager carries forward this legacy of craftsmanship and precision engineering, working together with Trek out of the same space and testing on the same roads and trails. We’re proud to say our wheels, tires, and components have become integral parts of what makes Trek bikes the best, and we haven’t forgotten the formula that made us who we are.

What makes an epic adventure? The distance travelled to the destination? The diffculty of the journey itself? Adventure requires an element of novelty. After all, the wonder of exploration is a result of the change in one’s surroundings. Right?

Maybe not. Our belief is that the feeling each of us craves as we sit at desks or tend to kids during the week is closer than we think. Adventure can be as simple as shifting our perception of locations within easy striking distance of our daily lives. This, we’ve found, is the key to a lifestyle of passion and discovery.