50 years ago, we started building bikes.
Now we’re building a better world.
50 years of Trek
Fifty years ago, a small team in a Wisconsin barn set out to build beautiful bicycles. What followed is a story of bold innovations, hard lessons and big wins – and a growing conviction that bikes could serve a greater good.
The Journey: The untold story of Trek.
Discover the true story of Trek’s origins — and the values that continue to guide us 50 years later — in The Journey.
50 bikes that built Trek
From silver-brazed to molded carbon, these are the bikes that defined Trek’s first 50 years
Born in a barn
A small workshop in Waterloo, Wisconsin, was starting line for everything Trek would become