Trek Project One bikes are handmade with unparalleled care in the world’s foremost bicycle research and development facility. Your custom Trek is one of a kind, and your experience of seeing it for the first time should be just as extraordinary. We are now opening our doors to you for the ultimate custom bicycle experience.
Option 1 - Trek Factory Pick-up
After you’ve ordered your dream bike at your local Trek Retailer, come to our Waterloo, Wisconsin headquarters to meet your bike and the people who brought it to life. This experience includes an exclusive VIP tour of Trek’s headquarters, design, and manufacturing center and offers the chance to ride your new bike on the famous Trek Lunch Ride. Trek Factory Pick-up experience includes: Welcome with your own private concierge New Project One Bike unveiling VIP Trek Factory Tour Meet-and-greet with the Trek development team Lunch in the Trek Café Group lunch ride Trek Race Shop expertise Packing of your bike in your new Scicon travel bag (included)