Everyone who rides is unique. Their bike should be, too.

With Project One you can unleash your self-expression wherever you roll with hues that tell a story and perfectly match your style. Whether you’re a subtle and sleek rider or like to saddle up with a “more is more” approach, there’s a Project One scheme for you. Customize your dream ride with cutting-edge components and a seemingly endless palette of premium colors, plus paint schemes dreamed up by the most creative designers in the bike industry. Our team of master artists and builders are ready to transform your wildest ideas into reality.

It’s time to realize your dreams with Project One.

Why project one

Your custom ride is three steps away

Pick your model

Choose one of our most-loved models to customize

Pick your paint

Choose from thousands of colors and design schemes

Pick your parts

Spec every component or choose a curated build

Be your own artist, or use one of ours

You design

When it comes to customizing, there are no wrong choices. Start by picking from a seemingly endless palette of colors, and subtle or bold logo designs to create a bike that perfectly matches your style.
Let your creativity soar.

We design

Too many options can be overwhelming — we’ve simplified it for you with curated designs you’re sure to fall in love with.
Pick an ultra-premium paint scheme, then cherry-pick your favorite components. Our master painters and mechanics will bring your dream to life right here at our headquarters in Waterloo, WI.

Choose your custom road bike

Ride fast, ride far, or ride light with a Project One road bike. No matter how hard you pedal, it’s sure to look fast.

Madone SLR

Madone is speed incarnate—it combines everything we know about going fast into one swift superbike.

Domane SLR

Domane’s road-smoothing tech helps you ride with more speed and comfort on every ride.

Domane+ SLR

Domane+ is our lightest, quietest e-road bike with a subtle boost for all-day adventures and the fastest group rides.

Émonda SLR

Émonda is super light, incredibly balanced, and just aero enough to make it our fastest-ever climbing bike.

Checkpoint SLR

Checkpoint is made for gravel aficionados who mainly ride off-pavement and want tons of capability.

Speed Concept

Speed Concept is the most aero bike we've ever made—and it's your best choice for your fastest triathlon bike splits and time trials.

Choose your custom mountain bike

From cross-country miles to berm-blasting enduro, put your own spin on your ride with a Project One mountain bike.


Game-changing IsoStrut suspension tech makes this World Cup carbon race bike fast, light, and smooth.

Top Fuel

Top Fuel’s a full suspension XC ripper that’s fast on flow and loves getting down on techy trails.


A long-travel all-mountain bike built for racing rugged enduro lines and having a rippin’ good time in the rough.


A hard-charging electric trail bike with plenty of travel and proven technology to get you through the rough stuff.

Currently Sold Out.

The benchmark of bike beauty

“The Trek team offers exceptionally crafted, exclusive custom paint jobs on their bikes unlike any other in the bike industry... Trek pulls out all the stops to make the custom bike experience a reality for their loyal fans.”

- Design & Innovation Award, 2022

Project One Designer Series

Talent isn't much without passion, and our design crew is teeming with both. These carefully curated, premium schemes come directly from the brushes of our most talented bike painters.