How to be seen

Will you be seen?

Research shows most cyclists overestimate how visible they are by over 700%. Make sure you stand out in the saddle by using daytime running lights on every ride and wearing hi-vis to contrast with your surroundings.

If you only do one thing, do this. Using front and rear lights on every ride is an easy thing you can do to stand out to motorists on the road. But not all lights are created equal.

Bontrager Daytime Running Lights (DRLs) are designed with specific focus, flash, and range that’s visible from up to 2km away so you can stand out from a meaningful distance on every ride, day and night.

Visibility relies on contrast. Wearing brightly colored or fluorescent apparel and a hi-vis helmet helps you stand out from your environment so drivers have a better chance of noticing you out on the road.

Onze hersenen hebben de mysterieuze eigenschap om andere mensen te herkennen. Dit noemen we ’gevoeligheid voor beweging' en het is de reden waarom je altijd de bewegende delen van je lichaam moet laten opvallen tijdens het fietsen.