SO MANY BIKES, SO MANY PLACES TO RIDE...

and only two feet for pedaling. We have a variety of regular bikes and e-bikes to choose from. Although we’ve never been accused of being anything close to regular before. Each one is unique, just like the people that ride them. While there are differences between the collections, every one is super comfy and fun to ride. As luck would have it, our Flat Foot Technology® is integrated into almost every bike, inspiring confidence in riders ages six to 96.

CRUISERS

Electra Cruisers have been turning heads for more than 27 years. These classic bikes are infused with our Flat Foot Technology and distinct Electra style for an undeniably chill ride. Whether you’re heading down to the beach, happy hour or nowhere in particular, individuality comes standard.

Start cruisin'

LOFT

The LoftTM is a lightweight urban bike that is at home in the city or any neighborhood. Designed with functional minimalism in mind, the Loft doesn’t sacrifice style and can handle the rigors of the streets, potholes or cabs. So go ahead, test the city limits.

Explore

FIND A DEALER

You really have to ride an Electra to feel what makes them special. Once you do, you’ll understand. Find your local bike dealer and take one for a spin.

Take me there

FLAT FOOT TECHNOLOGY

More comfort. More control. And a couple industry-changing patents to boot. It changed the bike game forever, and once you ride an Electra, you’ll understand why.

Learn more

READY? SET. GO!

Electra’s Go! e-bikes make it easier, faster and way more fun to get around. They’re simple, intuitive and capable, featuring our signature comfort and style combined with pedal-assist motors. All you have to do is get on and Go!

See e-bikes

DRESS YOUR BIKE

Personalize your ride and make it your own with our custom bells, baskets, fenders, cupholders and more. Electra accessories put the fun in functional.

Yes, please!

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