A charity bike ride unlike any other – The Trek 100

It’s Saturday afternoon and you’re 60 miles into a 100-mile charity ride. Your legs are getting heavy. Your bottles are nearly empty. Your stomach is starting to growl. But any minute now, any mile, you know a rest stop’s coming.

You crest a hill, wipe the sweat from your eyes and breathe a sigh of relief. There it is. Sustenance.

You pull in, half convinced your tyred eyes are playing tricks on you. Classic cars line the grass. A live band cranks out old-school rock covers. And is that… Elvis? The King himself hands you a fluffernutter. You take a bite.

No, this isn’t a mirage. It’s a rest stop at the Trek 100 charity bike ride.

Every summer, we host the Trek 100 charity ride to support the MACC Fund’s efforts to end childhood cancer and related blood disorders. And what started as a simple bike ride with a mission has turned into a fully formed pedal-powered spectacle.

What do people normally get at a charity ride? Folding tables, some loose bananas, maybe a little hydration mix. What do people get at the Trek 100 charity ride? Pickle juice on tap, hamburger sliders, petting zoos, live DJs, slip and slides, s’mores. It’s not what people expect at a charity ride. And that is 100% the point.

Because when you create something unforgettable, people come back. They bring their friends. They hang the poster in their garage and circle the date on their calendar for next year. And most importantly, they rally behind the reason we’re all here in the first place: for the kids.

At the end of the day, great experiences make people feel something. And when people feel something, they show up. They give back. They spread the word. And that’s how you turn a bike ride into something so much bigger.

Rest stops worth stopping for

Each rest stop at the Trek 100 gets its own customised poster designed by our in-house creative team. What started as simple signage has evolved into some of the wildest, most creative work we've ever produced. From handpainted watercolour cowboys to cycling hot dogs, there are no brand guidelines here – just pure creative freedom in service of a good cause. Riders love these posters so much, we even started selling them after the event. They've become coveted keepsakes from the most wonderfully bizarre charity ride in cycling.