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At the end of the day, our time is the most valuable thing that any of us have. It’s a finite resource that cannot be reproduced or returned once it’s gone. But the interesting thing about time is that with the right tools, more can be found. Think about how much more you could do if you could find more time.

Ian V. is an emergency room nurse living in Monona, WI, with a 9-mile commute to Madison’s downtown. By car, it takes Ian an average of 40 minutes to get home. It takes longer if there is construction or an accident. Frustrated with the gas he was wasting and the time he was losing, Ian made a change.

Ian bought Trek’s Super Commuter+ and re-thought his route and commute. He now spends an average of just 25 minutes commuting each way, and without the threat of construction and accidents getting in the way, it’s always an average of 25 minutes. Ian has gained half an hour a day, 2.5 hours a week, 10 hours a month, or 120 hours a year to spend as he wishes. He gets to the hospital and home having completed moderate exercise, without spending a dime on gas or parking.

We all know that coworker who’s perky the moment they arrive at the office. The one who found time to work out and get some fresh air before work. With his Super Commuter+, Ian has become that person. Find your electric bike today, and you can too.


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