Rare by nature. Rare by design.

50 years ago, we started building bikes. 
Now we’re building a better world.

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The march to modern

The march to modern

Trek’s material evolution from 
1976 to today
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50 bikes that built Trek

50 bikes that built Trek

From silver-brazed to molded carbon, these are the bikes that defined Trek’s first 50 years
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Born in a barn

Born in a barn

A small workshop in Waterloo, Wisconsin, was starting line for everything Trek would become
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Your perfect bike may already be in a store near you. Browse local inventory online for the fastest availability.
Shop Locally
Upon arrival, your bike will be assembled by certified bicycle technicians and made ready to pick up or deliver to your home.
If you’re not in love with your bike within the first thirty days, we will take it back without any additional charges or hassle.
Your local bike shop has the knowledge, products, and expertise to help you get the most out of your new bike.
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Our mission

We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.

Trek started in a small Wisconsin barn in 1976, but our founders always saw something bigger. Decades later, we're on a mission to make our world a better place to live and ride.