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Project One custom paint programme

Anyone can have a bike. Project One gives you something bigger – a bike that’s entirely your own.

Trek’s Project One custom bike programme lets you design every detail of your dream ride, then brings your vision to life with the skill that only the most experienced artists and builders can offer.

How it works

1. Choose your model

Stand out on the road with Madone, Domane, Émonda or Speed Concept, or turn every trail into an art gallery with Supercaliber, Top Fuel, Fuel EX or Slash.

2. Choose your paint

Browse thousands of colour combinations and design schemes – from boldly simple to outrageously cool – and let the best artists in the business bring them to impeccable life.

3. Choose your parts

You can spec every detail to your liking – from wheel set and group to saddle and stem – or choose one of our preconfigured combinations.

Explore MTB models

Turn every trail into an art gallery with a custom mountain bike that's almost too beautiful to get dirty. Almost.

Explore road models

Be the envy of every group ride. Customise your next road bike with Project One, and prepare for stares.

Build your custom Trek

Meet the designers

Talent isn't much without passion. This crew is teeming with both. Meet the masters of the trade who have dedicated their abilities to bringing your fantastical ideas to life, and check out the specially curated Project One Designer Series.


Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colours that stand out – they’re filled with texture, depth and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.

Project One Ultimate

The parameters of Project One Ultimate are simple: they're non-existent. If you can dream it, we can make it reality – even if that means developing a new, one-of-a-kind paint colour specifically for your design. Project One Ultimate is our way of saying 'yes' to everything. So, go ahead and let your imagination run wild. We can’t wait to see what you come up with.

Factory Collection

Your Project One bike is one of a kind, and the first time you see it should be just as extraordinary. That’s why we’re opening our doors to give you the ultimate custom bike experience, complete with a behind-the-scenes tour, professional bike fit, personal consultation with your designer and more.


When it comes to the quality of Project One bikes, we stick to a hard and fast standard – perfection. Every Project One is designed and built with meticulous attention to detail and will not leave the building until several multi-step inspections have occurred. You expect the best, we guarantee it.


Hand painted, hand assembled, one by one. That’s how our team of gifted designers, builders and painters craft every Project One bike. Good things take time, and remarkable things take talent. We’ll invest a healthy dose of both. Because this is personal – not just for you, but for the craftsmen dedicated to making your dream bike a reality.


Every Project One bike is built to order, and hand assembled with care. There’s no mass assembly line, no boxed-up bike waiting to be purchased. The process begins when you design your dream ride, and each step is executed with you in mind. Your bike will be put together piece by piece, start to finish, by someone who wants to astound you.

Ready to get started?

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