Trek Factory Experience

Trek Project One bikes are handmade with unparalleled care in the world’s foremost bicycle research and development facility. Your custom Trek is one of a kind, and your experience of seeing it for the first time should be just as extraordinary.

That’s why we’re opening our doors to you for the ultimate custom bike experience.

Choose your experience

Option 1 – Trek Factory Collection

After you’ve ordered your dream bike from your local Trek Retailer, come out to our Waterloo, Wisconsin headquarters to meet your bike and the people who brought it to life. This experience includes an exclusive VIP tour of Trek’s headquarters, a peek inside the design and manufacturing centre and the chance to ride your new bike on the famous Trek lunch ride.

You’ll enjoy:

- A VIP welcome with your own private concierge
- A special unveiling of your Project One bike
- A behind-the-scenes Trek factory tour
- Meet-and-greet with the Trek development team
- Lunch in the Trek café
- A group lunch ride with Trek employees
- Expert insight from the Trek Race Shop
- Professional packing of your bike in your complimentary Scicon travel bag

Option 2 – Trek Factory Order

Visit Trek headquarters in Waterloo, Wisconsin, to discuss the plans for your new customised Project One bike and order it on-site. This experience includes a personal consultation with a designer and product experts. Once you place your order, we’ll bring your bike to life and send it to your preferred Trek retailer for assembly.

You’ll enjoy:
- A VIP welcome with your own private concierge
- A behind-the-scenes Trek factory tour
- A personal design and spec consultation
- Meet-and-greet with the Trek development team
· Lunch in the Trek café
- A group lunch ride with Trek employees
- One-to-one Project One ordering support
- Expert insight from the Trek Race Shop