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1976 gave us the Bicentennial, the first Apple computer, and Rocky Balboa. But our favorite underdog story is still the one that started in a red barn in Waterloo.

From a life shaped by sharp business instinct to a belief that generosity should run quiet and deep, Trek co-founder Dick Burke brought a steady clarity to every decision he made. His mix of common sense and human goodness is what carried Trek from a barn in Waterloo into the wider world.

From a childhood spent barefoot in Africa to importing French bikes to America, Trek co-founder Bevil Hogg chased possibility across continents. His obsession with beautiful machines and big ideas is what led him to that worn-out barn in Waterloo — and helped shape what Trek would become.

In a small red barn in Waterloo, Wisconsin, five employees set out to build silver-brazed lugged bike frames that rival Europe's finest. The rest is history.

The Pine Knoll is the Wisconsin supper club where Trek was named — two founders, a few beers, and one word that captured the spirit of adventure better than anything else on the menu.

The design of Trek's original headtube badge, back when they were separate brass plates that screwed onto the frame.

Trek was born in America's Dairlyand — what moo-re can we say?

Trek’s roots are pure Wisconsin — small towns, big kindness, and a work ethic sturdy enough to get through any winter. It’s the foundation everything else was built on.

In 1982, Dick and John Burke rode over Independence Pass and snapped a photo that became part of Trek lore — a moment that captures the spirit that’s guided us from the start.

In 1986, with Trek deep in the red, Dick Burke addressed the entire company from a stack of pallets and offered a way forward. His mission — build quality, deliver on time, and create a positive environment — set the standard that sparked Trek’s turnaround.

Dick Burke believed success should be shared — so he made profit sharing part of Trek’s DNA. It still shapes how we work together today.

A carbon fever dream on two wheels, the Y-bike shattered every expectation of what a mountain bike could be. Sleek, strange, and way ahead of its time, it turned heads everywhere from the trail to the White House lawn.

Every Trek carries a lifetime warranty, because durability isn’t just a selling point — it’s a promise. We test our bikes hard, build them to last, and stand behind them for life.

The Trek 100 started as a hometown charity ride and grew into something way bigger — a global good-vibes-on-wheels fundraiser that’s raised millions for childhood cancer research and proved doing good can also be a damn good time.

Gary Fisher is the wild-hearted pioneer who helped turn mountain biking from fringe experiment into full-blown sport. When his brand joined Trek, his eccentric genius and big vision came with it — and the sport’s future got a whole lot weirder in the best way.

Keith Bontrager is the garage-born genius who taught cycling to think lighter, faster, and smarter. Trek adopted his “strong, light, cheap — pick two” mantra when his brand joined ours — and it continues to guide everything we make.

OCLV Carbon brought aerospace precision to the cycling world — lighter, stronger, and smoother than anything else out there. It paved the way for the lightest production road bike on the market.

Born in Waterloo and loved the world over, Trek now has offices in 20+ countries. We show up, not ship in — riding the same roads our riders do so we can build better bikes, one community at a time.

Before big wheels were cool, Trek and Gary Fisher made them a thing — launching the first mass-produced 29ers and changing the speed and feel of mountain biking forever.

Trek opens its first bike shop to understand retail more deeply — creating spaces where hospitality comes first and every rider feels welcome. What we learn there helps us better support the independent dealers at the heart of our brand.

Trek helped launch PeopleForBikes when the industry needed one powerful voice instead of a hundred scattered ones. Since then, the coalition has unlocked billions for bike infrastructure and helped reshape how America moves.

Trek's first electric bike weighed a ton, crawled through its charge cycle, and tapped out after 20 miles — but in 1999, it hinted at the electric future long before anyone else could see it.

In 1999, Trek signed a former World Champion out of Texas to its USPS race team. Fresh off his fight with cancer and far from a household name, Lance Armstrong would go on to shape Trek’s most transformative — and complicated — era.

Trek's custom bike program launched in 2001, letting riders choose their own paint, components, and fit. Project One brings handcrafted attention to every build — turning mass production into something deeply personal.

The first Madone was Trek’s aero awakening — wind-tunnel tested, carbon-sculpted, and inspired by the Col de la Madone (Lance Armstrong's favorite climb). It was a bike built to climb fast and look even faster.

Trek acquired Diamant — Germany’s oldest bike brand — in 2002 and gained 125 years of heritage, a Hartmannsdorf factory, and a direct line to Europe’s legendary riding culture.

Trek wasn’t always the picture of health. In 2004, we stubbed out the smoking cafeteria and launched a wellness program that treated employee health like it mattered — because it does.

Across from Trek HQ sit 18 miles of private singletrack trails — built to fuel an off-road riding culture, sharpen our testing, and give employees a trail-shaped breather whenever they need one.

Trek Factory Racing is where passion meets performance — a global crew of athletes who race hard, test everything, and help us build faster, smarter bikes for everyone else.

In 2007, Trek put a tax on itself — a dollar per tire, ten per mountain bike — and asked retailers to join in. Those small self-imposed fees have grown into tens of millions of dollars for trails, youth riding, and better places to bike.

Trek riders have won nine Tour de France titles, including seven during one of cycling’s most complex eras.

BCycle put bike share on the map in dozens of American cities, making it easier for people to ride instead of drive. A small idea with a big impact on how communities move.

World Bicycle Relief delivers purpose-built bikes to students, health workers, and farmers in the world’s most rural regions. Trek helped design the first prototype and continues to support WBR’s work to get more life-changing bikes into the field.

The Trek Scholarship Fund opens the door to higher education for Trek families — leading to careers of every kind and planting the seeds of generational success.

Trek Travel exists for one reason: to help people fall in love with riding in the best places on Earth. Great guides, gorgeous routes, and hospitality that turns every mile into a memory.

Electra is Trek's cool West Coast cousin, a laid-back California brand known for its Flat Foot technology, colorful cruisers, and easygoing attitude.

After learning of a potential issue with a quick-release lever, Trek recalled over a million bikes in a 10-second decision that prioritized doing the right thing over doing the easy thing. The rest of the industry ignored the problem, before following suit months later.

Herman the Sheep joined Trek’s flock around 2015 as a wool-baselayer “spokes-sheep,” but quickly wandered into full-blown mascot status. What do sheep have to do with bikes? Not much… but we wooly do love him.

Trek ushers cycling out of the dark ages with an entirely new concept of bike lights — Daytime Running Lights that stand out even when the sun is shining.

Same pain. Same gain. World Cup Waterloo is the first UCI World Cup to offer equal prize money to men and women — a hometown move that helped shift the entire sport forward.

The National Interscholastic Cycling Association gives kids a place to ride, race, and belong. Trek and Trek retailers provide NICA’s largest annual contribution, because getting kids on bikes isn’t just good for the sport, it’s good for the world.

WaveCel was the first major leap in helmet safety in 30 years — a revolutionary material built to help protect riders in real-world crashes.

PeopleForBikes, with Trek's longtime support, launched the Great Bike Infrastructure Project to build thousands of new bike lanes, trails, and protected paths across the U.S. and help make riding safer, easier, and more accessible in a country built for cars.

Lizzie Deignan helped build Trek-Segafredo Women before she ever lined up in their colors, negotiating her contract while pregnant and redefining what support for female athletes could look like. She came back as both mother and champion, and in 2021 delivered an unforgettable victory — winning the first Paris-Roubaix Femmes with a fearless 80km solo break.

Trek becomes the first major bike brand to publish a full impact report — a clear-eyed look at our footprint and a bold plan to cut emissions, reduce waste, and push the whole industry forward.

A combination of our fastest and lightest road bikes, the 8th generation Madone introduced an entirely new IsoFlow frame architecture and proved that progress is never finished, only refined.

The design of Trek's current-day headtube badge, a shield that still carries the spirit of the original.

Trek was founded in 1976. Now, we're focused on 2076 and building a better future with more riders, greater access, healthier minds, and less waste.