Close your eyes and imagine your dream bike. The paint is exquisite, and every single part is spec’d to perfection. It’s the most amazing thing you’ve ever seen on two wheels.

And it can be yours.

Project One lets you design every detail of your dream ride, and our team of master artists and builders bring it to life. The only limit is your imagination.

How it works
Pick and customise one of our best-loved models

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Want to take your custom paint to the next level? Explore our most premium Project One options.

Project One Icon

Project One ICON is a collection of premium paint schemes filled with texture, depth and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.

Project One Ultimate

The parameters of Project One Ultimate are simple: they're non-existent. If you can dream it, we can make it – even if that means developing a new, one-of-a-kind paint colour specifically for your design. So, go ahead and let your imagination run wild.

Project One Designer Series

Talent isn't much without passion. Our design crew is teeming with both. Meet the masters of the trade who have dedicated their abilities to bringing your fantastical ideas to life, and check out the specially curated Project One Designer Series.

Factory collection

Your Project One bike is one of a kind, and the first time you see it should be just as extraordinary. This is the ultimate custom bike experience, complete with a VIP tour, professional bike fit, consultation with your designer and more.

Why Project One?


When it comes to the quality of Project One bikes, we stick to a hard and fast standard – perfection. Every Project One is designed and built with meticulous attention to detail and will not leave the building until several multi-step inspections have occurred. You expect the best, we guarantee it.


Hand painted, hand assembled, one by one. That’s how our team of gifted designers, builders and painters craft every Project One bike. Good things take time, and remarkable things take talent. We’ll invest a healthy dose of both. Because this is personal – not just for you, but for the craftsmen dedicated to making your dream bike a reality.


Every Project One bike is built to order, and hand assembled with care. There’s no mass assembly line, no boxed-up bike waiting to be purchased. The process begins when you design your dream ride, and each step is executed with you in mind. Your bike will be put together piece by piece, start to finish, by someone who wants to astound you.

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