It’s time to realise your dreams with Project One. Customise your ride of choice with an endless palate of paint and premium schemes, and cherry-pick components exactly to your liking. Our team of master artists and builders will transform your wildest ideas into reality.

Your customised ride is three steps away

Choose your model

Choose one of our most-loved models to customise

Choose your paint

Choose from thousands of colours and design schemes

Choose your parts

Spec every component or choose a curated build

Custom road

Madone

Madone is speed incarnate – it combines everything we know about going fast into one swift superbike.

Currently Sold Out. New product available Autumn 2022.

Domane

Domane’s road-smoothing tech helps you ride with more speed and comfort on every ride.

Currently Sold Out. New product available Autumn 2022.

Emonda

The Émonda is super light, incredibly balanced and just aero enough to make it our fastest-ever climbing bike.

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Speed Concept

The Speed Concept is the most aero bike we've ever made – and it's your best choice for your fastest triathlon bike splits and time trials.

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Custom mountain

Fuel EX

The ride-it-all MTB. It’s fast, capable and fun everywhere – no wonder it’s our most popular trail bike!

Currently Sold Out. New product available Autumn 2022.

Slash

A long-travel all-mountain bike built for racing rugged enduro lines and having a rippin’ good time in the rough.

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Top Fuel

The Top Fuel is a full-suspension XC ripper that’s fast on flow and loves getting down on techy trails.

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Rail

A hard-charging electric trail bike with plenty of travel and proven technology to get you through the rough stuff.

Currently Sold Out. New product available Autumn 2022.

Why Project One?

Quality

When it comes to the quality of Project One bikes, we stick to a hard and fast standard – perfection. Every Project One is designed and built with meticulous attention to detail and will not leave the building until several multi-step inspections have occurred. You expect the best, we guarantee it.

Craftsmanship

Hand painted, hand assembled, one by one. That’s how our team of gifted designers, builders and painters craft every Project One bike. Good things take time, and remarkable things take talent. We’ll invest a healthy dose of both. Because this is personal – not just for you, but for the craftsmen dedicated to making your dream bike a reality.

Assembly

Every Project One bike is built to order and hand-assembled with care. There’s no mass assembly line, no boxed-up bike waiting to be purchased. The process begins when you design your dream ride, and each step is executed with you in mind. Your bike will be put together piece by piece, start to finish, by someone who wants to astound you.

Want to take your customised paint to the next level? Explore our most premium Project One options.

Project One ICON

The Project One ICON is a collection of premium paint schemes filled with texture, depth and mood. Each ICON showcases a mastery of brush and paint and reflects the passion the most experienced Project One artists bring to their craft.

Project One Ultimate

The parameters of Project One Ultimate are simple: they're non-existent. If you can dream it, we can make it – even if that means developing a new, one-of-a-kind paint colour specifically for your design. So, go ahead and let your imagination run wild.

Factory collection

Your Project One bike is one of a kind, and the first time you see it should be just as extraordinary. This is the ultimate customised bike experience, complete with a VIP tour, professional bike fit, consultation with your designer and more.

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