SO MANY BIKES, SO MANY PLACES TO RIDE...

... and only two feet for pedalling. We have a variety of regular bikes and e-bikes to choose from. Although we’ve never been accused of being anything close to regular before. Each one is unique, just like the people that ride them. While there are differences between the collections, every one is super comfy and fun to ride. As luck would have it, our Flat Foot Technology® is integrated into almost every bike, inspiring confidence in riders ages three to 93.

TOWNIE

Featuring our patented Flat Foot Technology in all its glory, the Townie® has gained legendary status and won hearts around the globe. Setting the standard for comfort and style, this signature Electra collection offers something for everyone. Once you ride a Townie, everything else is just a bike.

See the Townie

OVER 25 YEARS OF AMAZING

We started with a simple idea: make bikes that look as amazing as they ride. As it turns out, we’ve been sharing that spirit and the SoCal lifestyle around the world ever since.

About us

FLAT FOOT TECHNOLOGY

More comfort. More control. And a couple of industry-changing patents to boot. It changed the bike game forever, and once you ride an Electra, you’ll understand why.

Learn more

READY? SET. GO!

Electra’s Go! e-bikes make it easier, faster and way more fun to get around. They’re simple, intuitive and capable, featuring our signature comfort and style combined with pedal-assist motors. All you have to do is get on and Go!

See e-bikes

DRESS YOUR BIKE

Personalise your ride and make it your own with our customised bells, baskets, mudguards, cupholders and more. Electra accessories put the fun in functional.

Yes, please!
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