Trek 介绍 — 传承 | Trek Bikes (CN)
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A Humble Beginning

When I was twelve years old, my father came home from work one night and proclaimed that we were going to buy bicycles. He and I were going on a bicycle trip.

“Okay, Dad,” I told him.

As we drove down to pick out bicycles, my dad told me that he had met a guy named Bevil Hogg, a South African who owned a bicycle store in Madison, Wisconsin. Bevil was looking for someone to invest in his store. I had my mind on a new bicycle and didn’t really pay any attention. We bought two bicycles, some bicycle packs and a few maps, and my dad announced that the following week we would be riding from Beaver Lake, our home, up to Fond du Lac and back.

It is a beautiful ride through the hills and valleys of the Kettle Moraine region. I don’t think that I had ever ridden my bike more than ten miles in one crack, and now we were going to ride seventy miles in a single day. I don’t remember much about this trip, with the exception that I crashed going over some railroad tracks, and that we were on a really busy road for the last few miles of Day 1 when a semi came past me and almost blew me off the road. On the second day of our two-day journey, we stopped at a bar outside of Monches. I drank root beer, and my dad had a couple of beers before we got back on the bikes and headed home. We had a great time.

Not long after the bike ride, my dad told me that he had bought a bike store in Madison with Bevil named Stella Bicycle Shop. My dad loved business and was always looking for great opportunities. When serendipity led to him meeting Bevil Hogg on a plane, my dad decided to pursue his interest in bicycles.

After beginning with one store in Madison, they opened a second Stella Bicycle Shop in Champaign, Illinois. My dad always thought big, and his idea was to set up a nationwide chain of bicycle stores in college towns. One problem, though. It didn’t work. The stores lost money, and my dad and Bevil closed them in the fall of 1975. My father and Bevil learned that in order to succeed, they could not just sell any brand; they needed something special. None of the good brands were available to purchase, so their solution was to create their own brand of bicycles.

No one was building really good bikes in the United States. Bevil thought that instead of being a retailer, they should manufacture high-end bikes built in the United States. Schwinn sold a lot of low-end bikes and kids’ bikes and there were some high-end European brands, but nothing from the middle price points all the way to the top that was made in America. It was a unique idea, something completely different.

- John Burke
President, Trek Bicycle
(Pictured: Dick Burke)


80 年前,那时 Trek 的创始人尚未将威斯康星沃特卢打造成他们的新企业基地,而 Waterloo Driving Park Association(沃特卢骑行公园协会)已在城镇的西南部成立。在 Henry Ford 花费两年的时间推出他的首辆汽车之前,“Driving”这个单词有着不同的意思,即骑马和骑自行车。

在这里,Waterloo的居民聚集到尘土飞扬的赛道周围,交谈、欢呼,或者在竞赛中测试自己的能力。人类为了乐趣、刺激和挑战而竞赛。竞争精神天然存在于我们的灵魂中。只要有自行车,就会有自行车竞赛。84年前,首名勇敢无畏的骑手在椭圆形的泥泞赛道上竞赛; 84 年后,Trek 在赛道对面的街边成立了新总部。今天,Trek 俯瞰着这片有故事的土地。赛道不再存在,但精神永存。我们天性爱竞赛。

Over a Few Beers

Fast forward to the winter of 1975, two gentlemen met at a dimly lit bar in a classic Wisconsin supper club called The Pine Knoll. As far as Trek's founders, Dick Burke and Bevil Hogg, were concerned, they were simply performing a time-honored ritual of business in Wisconsin where friends and partners met over drinks to hash out the day’s events, plan the future, and debate ideas good and bad. Over a few beers, the men engaged in a deep debate over what to call their fledgling bicycle company. Hogg favored Kestrel, after the bird of prey. Burke preferred Trek because it called forth images of travel and adventure. He must have known there was something remarkable about the word, something that held the promise of longevity and freedom and exploration and quality.

Trek was never just a name. From the beginning, it was a summation of values.


Born in a Barn

Trek was never just a name. From the beginning, it was a summation of values.

Months later, spring of 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee, this pair of visionaries set out to make a business of building bikes of extraordinary artistry. Here, in the geographically convenient town of Waterloo, their dream sparked to life.

There were five employees on the payroll when the barn doors opened in 1976. In its first year, Trek produced 904 touring frames. Steel tubing, lugged and silver-brazed, handcrafted and hand-painted with care.

A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds.

Today, Trek's headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike we make is a testament to Trek's founding principles.


企业诞生后的四十年时间见证了过去四百年都未曾实现的巨大创新。自行车在这样的技术创新冲击中很难不受影响,而 Trek 身处技术创新的前沿,不断挑战突破自行车性能的极限。我们对不断创新的承诺,以及对打造人们喜爱的自行车的基本原则的坚守,是我们引以为傲的基石,一路支持我们取得今天的成绩。当然,我们也了解,我们还有很大的进步空间。当今世界对自行车的需求超过以往任何时刻。Trek 正通过这样简单优雅的机械器材让世界变得更美好。来与我们一起骑行吧。


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