Clothing
Bontrager clothing is purpose-built to help you stand out on the road, hide from the elements, and tear it up on the trail.
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Accessories
Whether you ride to work, to win or to get fit, here’s where you’ll discover all the pieces necessary to keep you moving.
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Components
Customise your ride to match your style and goals with performance Bontrager components.
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WaveCel is a collapsible cellular structure that lines the inside of your helmet. It works like a crumple zone that absorbs the force of an impact before it reaches your head.
Using daytime running lights on your bike is the single most effective way to stand out to motorists while on the open road.
From Santa Cruz to Waterloo
Keith Bontrager built his reputation on a no-compromise approach to engineering. Starting in his garage in Santa Cruz, California, in 1980, he tested novel ideas and inventive construction methods with painstaking attention to detail and an unwavering commitment to quality. We may have moved out of his garage, but Keith’s inquisitive mind and penchant for testing continue to guide Bontrager’s development process today.
Driven by the experience
What makes an epic adventure? The distance travelled to the destination? The difficulty of the journey itself? Adventure requires an element of novelty. After all, the wonder of exploration is a result of the change in one’s surroundings. Right? Maybe not. Our belief is that the feeling each of us craves as we sit at desks or tend to kids during the week is closer than we think. Adventure can be as simple as shifting our perception of locations within easy striking distance of our daily lives. This, we’ve found, is the key to a lifestyle of passion and discovery.
Explore our stories
In the moment, on trend, up to speed. Engage in daily conversation with a community of riders just like you.
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Herman Sheep
You’ll be surprised at how much joy a sheep can bring to your life. Read Herman’s story here.
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