Clothing
Bontrager clothing is purpose-built to help you stand out on the road, hide from the elements, and tear it up on the trail.
See all clothingBontrager clothing is purpose-built to help you stand out on the road, hide from the elements, and tear it up on the trail.
See all clothingWhether you ride to work, to win or to get fit, here’s where you’ll discover all the pieces necessary to keep you moving.
See all accessoriesCustomise your ride to match your style and goals with performance Bontrager components.
See all componentsKeith Bontrager built his reputation on a no-compromise approach to engineering. Starting in his garage in Santa Cruz, California, in 1980, he tested novel ideas and inventive construction methods with painstaking attention to detail and an unwavering commitment to quality. We may have moved out of his garage, but Keith’s inquisitive mind and penchant for testing continue to guide Bontrager’s development process today.
Today, Bontrager carries forward this legacy of craftsmanship and precision engineering, working together with Trek out of the same space and testing on the same roads and trails. We’re proud to say our wheels, tyres and components have become integral parts of what makes Trek bikes the best, and we haven’t forgotten the formula that made us who we are.
See all initiativesWhat makes an epic adventure? The distance travelled to the destination? The difficulty of the journey itself? Adventure requires an element of novelty. After all, the wonder of exploration is a result of the change in one’s surroundings. Right? Maybe not. Our belief is that the feeling each of us craves as we sit at desks or tend to kids during the week is closer than we think. Adventure can be as simple as shifting our perception of locations within easy striking distance of our daily lives. This, we’ve found, is the key to a lifestyle of passion and discovery.
Explore our storiesWe invested in years of academic research to identify the most effective ways to be seen by drivers, and created a simple guide that can help you stand out when it matters most.
Learn the ABC of AwarenessUsing daytime running lights on your bike is the single most effective way to stand out to motorists while on the open road.
Learn moreMIPS is a helmet technology was developed by brain surgeons and scientists to protect your brain from the angled impacts typical of real-world falls and crashes.
Learn moreIn the moment, on trend, up to speed. Engage in daily conversation with a community of riders just like you.
Join the conversationYou’ll be surprised at how much joy a sheep can bring to your life. Read Herman’s story here.
See the sheep