C3

These athletes are about more than just competition—and that's where the term C3 comes from… for them, cinematics and creativity are equal to competition as a measure of success and source of inspiration.

The Riders


  • Andrew Shandro

    Andrew Shandro

    Canada
  • Cam McCaul

    Cam McCaul

    United States
  • Brandon Semenuk

    Brandon Semenuk

    Canada
  • Rene Wildhaber

    Rene Wildhaber

    Switzerland
  • Ryan Howard

    Ryan Howard

    United States
  • Brett Rheeder

    Brett Rheeder

    Canada
  • Ross Schnell

    Ross Schnell

    United States

Cam McCaul

A true showman and fan favorite in the freeride world, Cam McCaul continues to delight crowds not only by winning comps like Crankworx, but also by gracing the silver screen in numerous mountain bike films by some of the best filmmakers around, including Freeride Entertainment, Chainlink Productions, and Anthill Films. When he’s not turning tricks for the crowds, Cam hones his skills on his backyard pool jump in Aptos, CA.

Flickr Sets


  • C3 Project: Making of the Scratch Promo Video

  • C3 Project: Making of the Scratch Promo Video

  • C3 Project Shoot + Brandon Jump Sequence

  • C3 Project: A Day in the Life of Dirt Jumping

  • Rene travels to Bolivia

  • C3 Project at RedBull Rampage

  • Trek Scratch Product Launch

  • C3 Project: The Early Days

  • Cam McCaul filming for Seasons

View all sets

C3 at the Post Office Jumps in Aptos, CA

Brandon Semenuk, Brett Rheeder, Cam McCaul, and Ryan Howard kickin at the Post Office Jumps. Photos by Sterling Lorence.

C3 Project: Making of Scratch Promo Video

Andrew Shandro and Rene Wildhaber traveled to North Vancouver to capture photos and video to promote the new 2011 Trek Scratch platforms.

C3 Project Shoot + Brandon Jump Sequence

C3 Project: A Day in the Life of Dirt Jumping

Rene travels to Bolivia

Rene Wildhaber traveled to Bolivia with photographer Marco Toniolo to experience the local culture and ride new trails on his Trek Remedy.

C3 Project at RedBull Rampage

Brandon Semenuk won the 2008 RedBull Rampage Evolution near Virgin, UT.

Trek Scratch Product Launch

C3 Project: The Early Days

Cam McCaul filming for Seasons

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