You really need to ride an Electra to feel the magic of Flat Foot Technology, but the overall benefit is comfort and control. It provides an upright, relaxed seating position with proper leg extension that allows you to plant your feet flat on the ground whenever you want or need to.
Our Artist Series bikes are truly rolling works of art. These custom designs have been crafted with unparalleled detail, as if it was made just for you. We've always been inspired by those who ride our bikes, and your individuality, charm and general awesomeness can be seen and felt in all our designs.
Flatten hills and shorten distances with the surprising power of the Bosch Performance Line System. For the e-bike rider looking for a little more, you can reach assisted speeds up to 20 mph (25 km/h) with ease thanks to the 250 W motor and four power support levels. Sensors measure torque, speed and acceleration so you can ride like the wind without breaking a sweat.
Do it all with the touch of a button, or two. The Bosch Purion display keeps tabs on your speed and battery charge, and lets you choose your power support level from Eco to Turbo while keeping your hands safely on the handlebars.
Hydraulic disc brakes are pretty much the king of brakes. Controlled by a hand lever and fluid within the cable, these bad boys are super responsive and allow you to stop with supreme efficiency.
Who wants to see a load of wires and cables hanging off your bike? This isn't the back of your TV we're talking about. That's why we've concealed all your wires and cables inside the bike's frame.
Internal or i refers to a system that houses all the gears inside a weatherproof rear hub. Internal multi-speed hubs are available in 3, 5 or 7 speeds and have wider gear ratios. Internal gear systems are low-maintenance, easy-to-use and allow you to change gears without pedalling or even standing still. It's not magic, it's engineering.
Balance and efficiency are the name of the game. That's why we placed the motor on the bottom bracket in between the pedals, providing ultimate stability and control with a lower centre of gravity while riding.
Specifically designed for e-bike motors, the Shimano 5-speed internal rear hub makes it easier than ever to control your output and battery life. This low-maintenance, easy-to-use system allows for seamless shifting even as you climb steep hills.