Our brand values and mission | Trek Bikes
OUR MISSION
WE BUILD ONLY PRODUCTS WE LOVE, PROVIDE INCREDIBLE HOSPITALITY TO OUR CUSTOMERS, AND CHANGE THE WORLD BY GETTING MORE PEOPLE ON BIKES.
VALUE #1: Live the mission
Our mission is the heartbeat of our company. We ride for it, work for it, and stand behind it. It’s why we exist — and it’s the thread that ties every decision, every product, and every person together.
Why we learned to reprogram garage door openers
When opening the door for customers takes on a whole new meaning
Read the storyLess screen time, more saddle time
The transformative power of getting more kids on bikes
Read the storyValue #3: Make some damn friends
The more you care for your relationships, the more successful you’ll be. Show up for others, and they’ll show up for you.
If you want to go far, go together
How one Trek employee’s quadruple Ironman became a team event
Read the storyAn ode to the lunch ride
Meet at the side door. Roll out at 12:10. Stragglers be damned.
Read the storyValue #4: Do the right thing
When in doubt, do what’s right. It’s as simple as that. We’re honest, we’re fair, and we never compromise on integrity.
This is what showing up looks like
How 14 donated e-bikes helped revolutionize Hurricane Helene cleanup efforts
Read the storyValue #5: Get better every day
Stay coachable, accept feedback. That’s the formula for humility, and following it is the fastest way to we improve and become masters of our craft.
There’s always something better
We made the best bike in history. Then we changed everything about it.
In pursuit of the world's lowest-impact aluminum bike
How we’re working to take fossil fuels off the spec list
Read the story