How to be seen

Will you be seen?

Research shows that most cyclists overestimate how visible they are by over 700%. Make sure that you stand out in the saddle by using daytime running lights on every ride and wearing hi-vis to contrast with your surroundings.

If you only do one thing, do this. Using front and rear lights on every ride is an easy thing you can do to stand out to motorists on the road. But not all lights are created equal.

Bontrager Daytime Running Lights (DRLs) are designed with specific focus, flash and range that’s visible from up to 2 km away so you can stand out from a meaningful distance on every ride, day and night.

Visibility relies on contrast. Wearing brightly coloured or fluorescent clothing and a hi-vis helmet helps you to stand out from your environment so drivers have a better chance of noticing you out on the road.

Our brains have the uncanny ability to recognise other human beings. This is called 'sensitivity to biomotion' and it’s the reason why you should always highlight your body’s moving parts when you ride.

Stand out with these safety essentials

Daytime Running Lights

These lights may be small, but they make a mighty difference. Use Bontrager Daytime Running Lights to stand out, day and night.

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Hi-vis clothing

Be the bigger distraction with jerseys, jackets and other gear designed to help you be seen.

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Take this long-time safety essential up a notch by reaching for a helmet in a hi-vis colourway.

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Stand out from head to toe with brightly coloured shoes that help drivers see you.

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