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    <title>Trek Bikes - Trek Life - News - Trek</title>    
    <link>http://www.trekbikes.com/us/en/trek_life/</link>    
    <description>Anything and everything that's going on with Trek, our employees, bikes, dealers, pros, and friends.</description>    
    <language>en-us</language>    
    <pubDate>Fri, 20 Nov 2009 23:34:30 GMT</pubDate>    
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      <title>Project One Featured in the 2009 WIRED Store</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1759/2009/11/18/project_one_featured_in_the_2009_wired_store/</link>
      <description>(New York, NY)— Trek Bicycle has partnered with WIRED magazine to offer their custom bike program, Project One, at the 2009 WIRED store throughout this holiday season. As a tribute to WIRED magazine, Trek will showcase a truly unique, WIRED-themed Limited Edition Project One Trek Madone at thi ...</description>
      <pubDate>Wed, 18 Nov 2009 00:00:00 GMT</pubDate>
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      <title>Julie Dibens Smashes 70.3 World Record</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1754/2009/11/16/julie_dibens_smashes_703_world_record/</link>
      <description>Clearwater, FL)—Fresh off her dominant win in the Xterra World Championships 2 weeks ago, Trek- and Bontrager-sponsored athlete Julie Dibens won her second World Title this month at the 70.3 World Championships on Saturday. As the first woman to break 4 hours in the 70.3 distance, Dibens took  ...</description>
      <pubDate>Mon, 16 Nov 2009 00:00:00 GMT</pubDate>
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      <title>“It’s About The Bike” Auction Raises $1.25 Million for Cancer</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1742/2009/11/02/its_about_the_bike_auction_raises_125_million_for_cancer/</link>
      <description>(Waterloo, WI) – Watch out cancer, you’re really in for it this time. Through the sale of just seven custom painted, one-of-a-kind Trek bicycles, the “It’s About the Bike” auction, held November 1st at Sotheby’s in New York City, generated an unprecedented $1.25 million to benefit th ...</description>
      <pubDate>Mon, 02 Nov 2009 00:00:00 GMT</pubDate>
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      <title>Trek Bicycle Earns People's Design Award</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1738/2009/10/26/trek_bicycle_earns_peoples_design_award/</link>
      <description>WATERLOO, WI--A bike designed for the people has been recognized by the people. After weeks of online voting, the Trek Lime was awarded the 2009 "People's Design Award" at the 10th annual National Design Awards presentation ceremony held the evening of October 22nd by the Smithsonian's Cooper- ...</description>
      <pubDate>Mon, 26 Oct 2009 00:00:00 GMT</pubDate>
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      <title>A 'Go By Bike' Summer</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1724/2009/10/06/a_go_by_bike_summer/</link>
      <description>This summer Trek’s Human Resources Department issued a challenge to all U.S.-based Trek employees: leave the car in the driveway and ride your bike instead. Called the “Go By Bike Challenge,” the summer-long, Memorial Day to Labor Day event challenged Trek employees to ride their bike to w ...</description>
      <pubDate>Tue, 06 Oct 2009 00:00:00 GMT</pubDate>
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      <title>Trek Sponsors 'Ride The Drive' Madison</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1686/2009/08/31/trek_sponsors_ride_the_drive_madison/</link>
      <description>For six hours on Sunday, six miles of downtown Madison, Wisconsin streets were closed to motorized traffic, giving cyclists, walkers, runners, and inline skaters a rare opportunity to experience some of Madison’s most beautiful streets in a whole new way. Modeled after similar events held thro ...</description>
      <pubDate>Mon, 31 Aug 2009 00:00:00 GMT</pubDate>
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      <title>Trek Closes Streets and Sponsors Ride the Drive </title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1567/2009/05/19/trek_closes_streets_and_sponsors_ride_the_drive_/</link>
      <description>(Madison, WI) Trek Bicycle President John Burke, joined by Madison Mayor Dave Cieslewicz, as well as city and community leaders, launched the “Ride the Drive” event to media last week, just before swinging a leg over their bikes and leisurely pedaling over to City Hall for an outdoor lunch i ...</description>
      <pubDate>Tue, 19 May 2009 00:00:00 GMT</pubDate>
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      <title>Trek Signs Two-Time Xterra World Champion Julie Dibens</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1565/2009/05/18/trek_signs_two_time_xterra_world_champion_julie_dibens/</link>
      <description>(Waterloo, WI) – Trek Bicycle today announced that two-time Xterra World Champion and multiple 70.3 World Championship top-five finisher Julie Dibens will race and train aboard Trek bicycles for the 2009 and 2010 seasons. Dibens will ride a custom-painted Project One Equinox TTX 9.9 SSL for tr ...</description>
      <pubDate>Mon, 18 May 2009 00:00:00 GMT</pubDate>
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      <title>Armstrong Gets New Bikes for Giro</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1544/2009/05/06/armstrong_gets_new_bikes_for_giro/</link>
      <description>As Lance Armstrong prepares for his first Grand Tour in nearly four years—the upcoming Giro d’Italia (May 9th-31st)—he’ll have two new bikes to ride as he races through the Italian countryside. The third and fourth bikes of the LIVESTRONG “Stages” art show—a Trek Madone and a Trek  ...</description>
      <pubDate>Wed, 06 May 2009 00:00:00 GMT</pubDate>
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      <title>1 World 2 Wheels Brings Freiker to Wisconsin</title>
      <link>http://www.trekbikes.com/us/en/trek_life/news/article/1542/2009/05/05/1_world_2_wheels_brings_freiker_to_wisconsin/</link>
      <description>McFarland High School today unveiled its new Freiker-based bike-to-school program, making it the first school system in Wisconsin to utilize the technology-enabled program. Short for “FREquent bIKER,” Freiker provides an automated and reliable method for counting rides, tracking results, and ...</description>
      <pubDate>Tue, 05 May 2009 00:00:00 GMT</pubDate>
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