These athletes are about more than just competition—and that's where the term C3 comes from… for them, cinematics and creativity are equal to competition as a measure of success and source of inspiration.
A true showman and fan favorite in the freeride world, Cam McCaul continues to delight crowds not only by winning comps like Crankworx, but also by gracing the silver screen in numerous mountain bike films by some of the best filmmakers around, including Freeride Entertainment, Chainlink Productions, and Anthill Films. When he’s not turning tricks for the crowds, Cam hones his skills on his backyard pool jump in Aptos, CA.
Brandon Semenuk, Brett Rheeder, Cam McCaul, and Ryan Howard kickin at the Post Office Jumps. Photos by Sterling Lorence.
Andrew Shandro and Rene Wildhaber traveled to North Vancouver to capture photos and video to promote the new 2011 Trek Scratch platforms.
Rene Wildhaber traveled to Bolivia with photographer Marco Toniolo to experience the local culture and ride new trails on his Trek Remedy.
Brandon Semenuk won the 2008 RedBull Rampage Evolution near Virgin, UT.