Previous
Next


What is 1274 : 27.5?

The Story

After three years of retirement, Lance Armstrong is back on the bike and ready to race. Lance returns to the professional ranks in pursuit of more Grand Tour wins and in support of his global cancer-fighting initiative and LIVESTRONG Foundation. The Cancer fight is something that Lance cites as his primary focus for his return- even asking Trek to help him promote his campaign.

The 1274 : 27.5 paint scheme was designed within the Trek creative team, and painted in our Waterloo, Wisconsin facility. It's a special scheme carrying a special message on a special mission. And it's only available through Project One.

The Bike

Lance’s Choice, Your Choice.

So- the world’s greatest stage racer decides to come out of retirement. Sounds like a good opportunity to do something special. Good thing Trek is set up to do special paint for not only Lance, but any rider that wants a unique paint scheme or parts build. We call it Project One — our build to order system that can create a new Madone or TTX from the ground up to your or Lance’s exact wishes.

Lance chose to go with a 58cm 2009 Madone 6.9 Pro fuselage; the very same frame we offer to the public. The ‘Pro’ designation, as opposed to a ‘Performance’ version pertains to the height of the headtube. The Pro version has a 30mm shorter headtube for a lower hand position. We actually sell substantially more Performance versions, but for Lance, aero matters more than most.

The 1274 : 27.5 paint scheme was designed within the Trek creative team, and painted in our Waterloo, Wisconsin facility using no decals. Look close and you’ll realize the challenge in not using vinyl stickers for graphics. Using a complex series of paint masks, each letter, logo and design element is masked to size, painted and then covered for the next layer. The first one took 40 hours by our best painter, but we’ll get faster.

Bontrager Components

Bontrager Wheels

It may be as surprise to some, but Bontrager road wheelsystems have won more grand tours than any other wheel system — ever. Of course, Lance and Alberto had a whole lot to do with that, but being their choice of wheel systems is worth bragging about.

Lance will roll into 2009 with 3 Bontrager wheelsystems in his arsenal. Bontrager’s Aeolus 5.0 wheelset is Lance’s most common and ideal race day set up, providing a balanced blend of wind-defying aerodynamics, durability, consistent, predictable braking and light weight. When the road turns upward, Lance prefers the amazing low weight of Bontrager’s Race XXX Lite carbon wheelset, the same proven formula that carried him to his most memorable Tour de France mountain stage wins.

New for 2009, Lance, Levi and Alberto have been testing a new Aeolus 9.0 for timed events — a huge 90mm tall cross section that had everyone at training camp talking. When not racing, Lance actually prefers something on the more weighty side — maybe the batting ring principle?, choosing Bontrager’s Classics wheelset for training.

The Gallery

Previous
Next

1 of 15