Upgrade your riding experience with essential gear from Bontrager.
Trek Factory tours offer the chance to get behind the scenes at Trek and everything that goes into making your Trek bike. We’ve opened our Waterloo facility for weekly tours.
Waterloo, Wisconsin
Manufacturing Facility
801 W Madison St
Waterloo, WI 53594
Tours are available at our Waterloo headquarters on Wednesdays at 10 AM. Tours are wheelchair accessible, last approximately one hour and are open to anyone 4 years and up. Closed toed shoes and safety glasses (provided) must be worn at all times during the factory portion of the tour. For groups of 10 or more, please call 920-478-2191 x 12049 a minimum of five days prior to the date you would like to join the Waterloo headquarters tour. No tours will be offered on the following Wednesdays: November 23rd and December 28th due to the Thanksgiving and Christmas holidays.
Custom Project One bikes are painted right at Trek’s Waterloo, WI factory.
