Factory Tour

Trek Factory tours offer the chance to get behind the scenes at Trek and everything that goes into making your Trek bike. We’ve opened our Waterloo facility for weekly tours.

Waterloo, Wisconsin
Manufacturing Facility
801 W Madison St
Waterloo, WI 53594

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Want to see where the best bikes in the world go from an idea to reality? We would love for you to visit our world headquarters in Waterloo, WI and learn about the history of our bikes, athletes, and company. After walking through the historic collection of Treks in our atrium, the tour proceeds through our creative department's design studio, and passes the Race Team Shop, where every bike used by our athletes is built and inspected. Guests will also get an inside look at one of Wisconsin's most progressive and green companies.


Tours are available at 10am on Wednesdays, are wheelchair accessible, last approximately one hour and are open to anyone 4 years of age and up. We are currently under construction in the manufacturing portion of our facility and will not be able to take tours through that portion of the building until early summer. For groups of 10 or more, please call 920-478-2191 x 12049 a minimum of five days prior to the date you would like to join the Waterloo headquarters tour.

Project One bikes at the Trek Factory

Custom Project One bikes are painted right at Trek’s Waterloo, WI factory.