What’s in a Name:

When a place becomes the measuring stick for Victory in the biggest bike race in the world, it must be special. Travel to the South of France with Lance Armstrong and find out where victory in the Tour de France begins.

Technology:

The same tour winning technology resides in every 6 Series Madone, and the World’s best riders know it. Watch as they explain the importance of bicycle technology when Seconds can be the difference between almost, and a grand tour championship.

Weight Matters:

Saving energy in every pedal stroke really adds up. Watch as the fastest cyclists in the world discuss how the new Madone 6 Series is lifting them to the top of the podium.

Inspired Handling:

Watch, and find out why having the confidence to dive into a corner rather than simply steer through it gives Lance, Levi, and Alberto a huge advantage when they hit the streets of France in July.

Comfort:

A three week bike race really takes its toll on the body. Watch as Lance and Levi discuss how a comfortable bike simply makes them faster.