Trek: Dealer Demo's Go large

16/11/2007

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Story Highlights

  • All Terrain Cycle Superstore Invests in Demo Fleet.

Based in Salt's Mill, a huge Victorian building complex on the outskirts of Saltaire, West Yorkshire, All Terrain Cycles have recently taken the plunge in ordering a demo fleet of Trek bikes to rival our own. Recognising that customer demo is an invaluable part of bike sales these days, especially after seeing the success of the demo's arranged with his suppliers, Tony Booth, the owner, has decided to offer that higher level of demo to his customers on a continual basis. He says,

"Although we arrange as many Manufacturer demo days as possible each year its hard to get more than one weekend per Brand, so we recognise how hard it is for customers to test ride bikes.We have a unique opportunity at Salts Mill with quality riding both road and off road minutes from our door .

Our Company is committed  to try and get customers on the right bike for their needs so  it seems a natural progression to invest in a permenant demo fleet to bond these elements together.
We believe we will end up with a unique offer within the UK and hope as many customers as possible will travel to us to try out our bikes."

With a fleet of 26 bikes from across the Trek range, and including bikes from road and Women's Specific Design, (WSD), this fleet is the largest currently available at any dealer in the UK. Maybe it's a sign of things to come, but being the first to offer this facility will certainly put All Terrain Cycles at the head of the pack.

All the demo bikes available at the store will be listed on the DemoDaze website from the beginning of December and the fleet itself will be at full strength from the end of January. Keep checking with All Terrain Cycles for up to date info.