The world's best bikes and gear for road, mountain, city, and kids
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Introducing the all-new Fuel EX 27.5 Plus
Born in a barn, our founding story is the stuff of legend.
Smooth, light, aero. Choose your weapon.
Ready to get shreddy?
Smart, fun, bikes that fit the way you work, play, and live.
Pick your bike. Pick your paint. Pick your parts. And let us bring your vision to life.
Lightweight protection without inhibiting performance
Stiff soles. steadfast materials. incredible fit.
Day and night visibility. impossible to ignore.
Premium materials, cut perfectly for you.