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About the collection /


Don’t settle for anyone else’s bike. Create your very own with Project One, Trek’s custom bike program. Customise, personalise, sensationalise—the choice is yours. Just select the model, fit, styling, and components you desire, and we’ll build your dream bike.

Building perfection, one bike at a time

We’ll create your custom bike the way we build every Project One bike: by hand, one at a time, with the love and care only the most experienced bike builders and artists can offer. We’ll obsess over every detail, maybe even more than you will. And when your custom bike arrives, the reality will surpass the dream.

Your custom Trek /

Feature tour


  1. Choose your model

    Take your pick: Madone, the world’s best performance road bike. Or Speed Concept, the world’s best TT/tri bike.

    Get started


  2. Choose your styling

    Thousands of design schemes, from boldly simple to outrageously cool, are brought to impeccable life by the best artists in the business.


  3. Choose your components

    You can spec every detail to your liking, from wheelset and group to bar tape and cable housing—or choose one of our preconfigured combinations.


  4. Choose your fit

    The right fit is everything. Your Trek retailer will help you select your ideal geometry and sizing for ultimate performance and comfort.



What people are saying /

The Speed Concept 9 Series’ combination of fit, adjustability, aerodynamics, drop-dead good looks and usability make it the best triathlon bike on the road today

Triathlete Magazine