From those to whom much is given, much is expected. We are committed to giving back to the world that has given us so much, and we embody this commitment by dedicating 4% of all Trek profits to a 2-wheeled world. Ensuring that cyclists always have a place to ride is our passion, our future, our business, and the right thing to do for the world.
PeopleForBikes provides a unified front for advocating for bicycling infrastructure, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources. Trek is a proud founding member of PeopleForBikes and continues to support this organization's imperative work.
World Bicycle Relief provides specially designed, locally-assembled bicycles to entrepreneurs, healthcare workers, and students across rural Africa through sustainable work-to-own and study-to-own programs. Trek has supported World Bicycle Relief since its inception through various fundraising efforts.
The International Mountain Bike Association is the world's foremost advocate of the support and expansion of mountain biking and its infrastructure. Trek donates $10 for every full suspension bike it sells globally, which is often doubled through the generosity of select Trek Retailers, to this imperative organization. Since 1998, IMBA's Trek Trail Care fund, Has yielded over 150 new trail projects creating hundreds of miles of new trails around the globe.
The nation's best century ride is located at Trek's headquarters in Waterloo, Wisconsin. Since the inaugural ride in 1990, the Trek 100 has generated more than $13 million for the MACC Fund (Midwest Athletes Against Childhood Cancer). Join us every June for America's most popular century ride and enjoy multiple route options through the rolling landscape of southern Wisconsin, luxurious rest stops, and a cold beer waiting at the end.
The National Interscholastic Cycling Association is the nation's largest high school and middle school mountain biking organization. Currently competing in 18 states, NICA is the home of the nation's fastest growing high school sport. Trek provides much of the needed startup capital and logistical support to continue the growth of this important movement of young riders.
With two locations now open in Madison and Milwaukee, Wisconsin, DreamBikes is a used bicycle resale shop that offers quality bicycles to those in need. DreamBikes accepts donated bicycles and accessories, refurbishes them into like-new working condition and sells them back to the community at low prices. DreamBikes gives teens in at-risk neighborhoods a safe environment to develop service, retail, merchandising, and sales skills, giving them an edge in a competitive job market. Trek finances the opening and operation of all DreamBikes locations.
The Wounded Warrior Project's mission is to foster the most successful, well-adjusted generation of wounded service members in our nation's history. Trek supports WWP's mission by providing bicycles and cycling opportunities to encourage the healthy future of injured service members.
Trek has invited all of its retail partners to join in its advocacy efforts by amplifying Trek's efforts in their local markets. Game Changers are those Trek retailers that have committed to match Trek's donations by pledging $10 for every full suspension bike sold and $1 for every helmet sold. These retailers make a huge difference in their local communities and are leaders in the national bicycle advocacy movement.