A Humble Beginning

When I was twelve years old, my father came home from work one night and proclaimed that we were going to buy bicycles. He and I were going on a bicycle trip.

“Okay, Dad,” I told him.

As we drove down to pick out bicycles, my dad told me that he had met a guy named Bevil Hogg, a South African who owned a bicycle store in Madison, Wisconsin. Bevil was looking for someone to invest in his store. I had my mind on a new bicycle and didn’t really pay any attention. We bought two bicycles, some bicycle packs and a few maps, and my dad announced that the following week we would be riding from Beaver Lake, our home, up to Fond du Lac and back.

It is a beautiful ride through the hills and valleys of the Kettle Moraine region. I don’t think that I had ever ridden my bike more than ten miles in one crack, and now we were going to ride seventy miles in a single day. I don’t remember much about this trip, with the exception that I crashed going over some railroad tracks, and that we were on a really busy road for the last few miles of Day 1 when a semi came past me and almost blew me off the road. On the second day of our two-day journey, we stopped at a bar outside of Monches. I drank root beer, and my dad had a couple of beers before we got back on the bikes and headed home. We had a great time.

Not long after the bike ride, my dad told me that he had bought a bike store in Madison with Bevil named Stella Bicycle Shop. My dad loved business and was always looking for great opportunities. When serendipity led to him meeting Bevil Hogg on a plane, my dad decided to pursue his interest in bicycles.

After beginning with one store in Madison, they opened a second Stella Bicycle Shop in Champaign, Illinois. My dad always thought big, and his idea was to set up a nationwide chain of bicycle stores in college towns. One problem, though. It didn’t work. The stores lost money, and my dad and Bevil closed them in the fall of 1975. My father and Bevil learned that in order to succeed, they could not just sell any brand; they needed something special. None of the good brands were available to purchase, so their solution was to create their own brand of bicycles.

No one was building really good bikes in the United States. Bevil thought that instead of being a retailer, they should manufacture high-end bikes built in the United States. Schwinn sold a lot of low-end bikes and kids’ bikes and there were some high-end European brands, but nothing from the middle price points all the way to the top that was made in America. It was a unique idea, something completely different.

- John Burke
President, Trek Bicycle
(Pictured: Dick Burke)

ドライビング パーク

トレックの創始者がウィスコンシン州ウォータールーに新たなベンチャーの拠点を作るよりも80年前に、ウォータールー・ドライビングパーク協会がこの町の南西部で形成された。ヘンリー・フォードが自動車を初めて発表するより2年前、「ドライビング(運転)」は別の意味を持っていた。つまりそれは、馬やバイクで競争することを意味していたのだ。

親しく語り、応援し、競い合って自らを試すべく、ウォータールーの住民たちはダートコースの周りに集まった。人間は楽しみや刺激、挑戦のためにレースをする。競争は、私たちが生まれ持つ性質なのだ。バイクが存在してきた時間と同じだけ、自転車レースも存在している。勇敢なサイクリストがダートのオーバルコースで初めて競争をしてから84年後に、トレックはその道の反対側に新たな本社を建てた。今日、トレックはこのストーリーに溢れた土地を見渡している。コースはもうそこにはないが、人間の性質は残っている。だから私たちはレースをしてきたのだ。

Over a Few Beers

Fast forward to the winter of 1975, two gentlemen met at a dimly lit bar in a classic Wisconsin supper club called The Pine Knoll. As far as Trek's founders, Dick Burke and Bevil Hogg, were concerned, they were simply performing a time-honored ritual of business in Wisconsin where friends and partners met over drinks to hash out the day’s events, plan the future, and debate ideas good and bad. Over a few beers, the men engaged in a deep debate over what to call their fledgling bicycle company. Hogg favored Kestrel, after the bird of prey. Burke preferred Trek because it called forth images of travel and adventure. He must have known there was something remarkable about the word, something that held the promise of longevity and freedom and exploration and quality.

Trek was never just a name. From the beginning, it was a summation of values.

詳しくはこちら

Born in a Barn

Trek was never just a name. From the beginning, it was a summation of values.

Months later, spring of 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee, this pair of visionaries set out to make a business of building bikes of extraordinary artistry. Here, in the geographically convenient town of Waterloo, their dream sparked to life.

There were five employees on the payroll when the barn doors opened in 1976. In its first year, Trek produced 904 touring frames. Steel tubing, lugged and silver-brazed, handcrafted and hand-painted with care.

A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds.

Today, Trek's headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike we make is a testament to Trek's founding principles.

絶え間ない進歩

創立からの40年間は、それより400年前の間に生まれた発明よりも偉大なものを目にしてきた。スポーツ自転車はこの爆発的な技術進歩に影響を受けた。トレックはその動きの最前線に立ち、バイクの能力の限界に常に挑み続けてきた。人々から愛されるバイクを作り、そこに関われることを誇りにするという私たちの創立時の信条を光栄に思いながら、絶え間なく進歩してきた結果が今の私たちである。だが、私たちにできることはまだまだたくさんあることもわかっている。この世界は、今まで以上にスポーツ自転車を求めているのだ。そしてトレックは、このシンプルかつエレガントなマシンを通じて、世界をより良い場所へと変えていく。さあ、トレックのバイクに乗ろう。

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