Happy Mother’s Day, Lainey! Can you tell us a bit about you? Well, I have five children. They’ve all worked at Trek in one capacity or another, from picking parts to John’s position at this point. I think he actually picked parts when he started here as well. I grew up in Madison, and I went to Marquette for college and Edgewood for high school. I grew up on the east side of Madison, and then after Dick and I were married, for a while we lived in Peoria, Illinois, where we both worked for Caterpillar. For several years, we moved around southern Wisconsin. We lived in a number of towns, including Milwaukee, but eventually settled in the lake country. When Trek started in 1976, what was life like for you and your family? How did Trek become Trek? Dick and I started out with Roth distributing, which was an appliance distributorship. When we started, I did the salesman’s commissions. It was a very barebones operation. When the owner passed away unexpectedly in the mid-60s, a group of us got together and purchased the company. And back then, we didn’t have much money at all. In fact, we borrowed $5,000 from my parents and $5,000 from Dick’s parents to buy it. It was a pretty big struggle to keep it going, but it’s impossible to talk about the beginning of Trek without talking about this pivotal moment. Then one day Dick came home from a business trip all excited because he had met some guy on the plane that had a bicycle store in Madison and needed some money. I’m thinking, “Oh my God, I have five children at home. Here we go.” But this man he met, Bevil Hogg, was so interesting. He definitely got Dick’s attention. They balanced each other out quite well. Trek started in that little red barn in Waterloo, Wisconsin, in 1976. In the early days, we would keep a daily count of how many Treks we saw out in the wild. I imagine it’s the same feeling a music group gets the first time they hear their own song on the radio. It was such a thrill! Even today, I’m excited to see Treks on the road. And the rest, as they say, is history. So bikes weren’t ever part of the original plan? No. Bikes just sort of found us. A lot of people know that Trek is a family-owned business, but a lot of people don’t know that you’re the matriarch. Can you talk about what this means to you? In a way, you’re speaking of Mother’s Day. First of all, I’m proud of my children. I’m proud of Trek. I’m proud of all the things that all of the people working for Trek have done. The bikes are first-class. I’m proud to see all the good things that this company is known for. The employees love Trek, and that makes me so happy. Your father was a letter carrier, and he rode his bike into his late-80s. Do you think fate had it that bikes found you because of your father? My father loved to ride his bike around Lake Monona and all throughout Madison. But I think it was more that Dick was interested in pursuing health and wellness—things like bikes and running. But I do remember the first time I got a bike. My mother was going to show me how to ride. I can still see this scene clear as day in my mind. I watched her ride down the road, over the hill, through the grass, crash, and break her collarbone. That was how I learned to ride a bike. I was eight years old. I will never forget it. You are still very actively involved with all things Trek. What would you say your current role entails? Well, I’m currently a member of the board, and I believe I lend a unique perspective in that position, not just because I’m a woman but also because I’ve seen so much of Trek’s history.