Trek to sponsor Drops Cycling Team
Drops Cycling Team are proud to announce a new partnership deal with Trek Bicycle who will serve as the official bike and equipment supplier for the team. Team Director, Bob Varney, said: “With a goal of becoming the world’s most professional Women’s Amateur Team in the peloton, we need to be riding the best equipment and Trek was our number one choice. Their products and knowledge of racing ensures we are set up for success.” No stranger to the highest levels of competition, Trek will be supplying the team with a variety of customised Project One bikes including Émonda, the ultimate lightweight road racing machine, and Madone, the new benchmark for aero road performance. In addition to racing Trek, the team will also be utilising a full compliment of Bontrager helmets, shoes and wheels all of which are raced throughout the world including the WorldTour. Drops Cycling will also have access to Trek’s wealth of competitive cycling knowledge including Trek Precision Fit. Available to cyclists the world-over Trek Precision Fit world’s leading bike fit solutions developed through years of biodynamic analysis and working with the world’s best athletes. “Partnering with Drops was a simple decision for us,” said Helen Guesford, Marketing Manager for Trek UK. “We race to make bikes better and with this team’s roster combined with our history of developing the best women’s bikes, it is a perfect match. Trek is committed to racing at the highest level and this partnership puts us at the forefront of the women’s field. Beyond their success in competition, the athletes are phenomenal ambassadors for both the sport and our brand, and we are looking forward to working with them on the next generation of racing product.