As the bike Alberto Contador powered to Tour de France victory, the all-new Madone has proven itself—in its very first season of competition—as a pro peloton-worthy, race-caliber machine. Every sinew of the Madone’s lithe shape screams performance, itching for full-throttle assaults, whether up, down, or charging away on the flats. Race-proven the all-new Madone most certainly is.
But as if its raw performance weren’t enough, the all-new Madone is also as handsome as it is athletic, beguiling onlookers with an impressive profile using flowing lines and dramatically shaped tubes to strike a form as elegant as it is structurally efficient. At least that’s how Trek’s designers feel about it. And they’re not alone. When asked by Fast Company to list a source of inspiration for its “Designer Approved” segment, Alastair Curtis, the Chief Designer at Nokia, and a man who knows a thing or two about how shape informs desire, picked the Madone: “It never ceases to amaze me how much innovation, design, and craftsmanship go into the development of road bikes. The new Madone line is simply beautiful, especially the Madone 6.9 Pro: It exudes speed, performance, and strength, and looks supremely comfortable.”
They say beauty’s in the eye of the beholder, but that’s mighty hefty praise from a man whose aesthetic vision touches the lives of millions of cell phone users everyday. And it’s the kind of praise that keeps Trek’s designers motivated to continue blurring the lines between art and machine.
The all-new Madone. Carefully considered from every vantage point. Refined down to the last detail.
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